Tag: girls

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    5 On-the-Go Healthy Tips for Busy Moms

    Here at Athleta, many of us are mothers. We’re moms of newborns, moms of toddlers, of grade-school kids and of kids in college. We’re a company of mustlers (mom-hustlers 😉 ) and we know how hard it can be at times. To welcome back-to-school season we caught up with Shannon Monson, a mom of 2…

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    5 Ways to Help Your Daughter Feel More Confident & Excited To Go Back to School

    Transitioning from the fun and freedom of summer back into the structured days of school may be more challenging for your daughter than she let’s on. Many children feel nervous or apprehensive about going back to school… and that is totally normal! But there are ways to help your daughter ease those “first day jitters.”…

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    Meet the Young Woman Behind ‘Juggling for Jude’

    Most kids don’t spend their free time raising money for cancer treatment and research, but 11-year old Hollis has used her talent for juggling soccer balls to earn tens of thousands of dollars for St. Jude Children’s Research Hospital. Hollis says the past few years of fundraising for Juggling for Jude have taught her that…

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    Behind the Scenes: The Making of Athleta Girl

    We recently caught up with Katy Miller, Athleta’s Senior Director of Strategy and Business Development, to learn more about the inspiration and development of the new, diverse girl’s clothing line for girls. Q: Take us back to the beginning. Where did the idea of a girl’s clothing line begin? Katy: Our customers have been asking for it…

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    Athleta Girl Coming This Summer!

    We’re thrilled to announce the launch of our girls’ line, Athleta Girl coming this summer!

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    How Practicing Mindfulness with Your Children Leads to a Happier, Calmer Home

    Five tips for bringing mindfulness into your home for a more peaceful, connected family

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    Athleta Model-Athlete Profile: Empowering Girls Through Yoga with Taylor

    Athleta fitness model Taylor Horton shares her story inspiring story of her volunteer work with the children of Kusewera Village in Malawi, Africa and the transformative power of yoga.

  • Girls on the Run
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    Raising the Next Generation of Strong Women with Girls on the Run

    Photo credit: Kate T Parker Photography Here at Athleta, we believe that strong, healthy women start with strong, healthy girls, and no one shares that vision with us more than Girls on the Run. This holiday season, join us in donating to this amazing organization that empowers girls to be joyful, healthy and confident using…

  • Power Up for Girls on the Run
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    Power Up for Girls on the Run

    When a girl runs, she lives in the moment. She’s no longer small, big, slow, fast, shy, loud, rule-breaker or rule-follower. The layers peel away with every step she takes until all that remains is strength. Utter confidence in her abilities and, by extension, herself. Through running, she discovers her power. [pullquote]At Girls on the…

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