THE POWER OF SHE

1 IN 8 WOMEN WILL GET BREAST CANCER.
THESE 8 WOMEN ALREADY DID.

RECOVERY ON WATER

Embracing the Power of Movement
to Fight Back

Breast cancer survivors know it takes fitness to keep up the fight. Athleta got in the boat with the inspiring women of Recovery on Water (ROW), a sisterhood of breast cancer patients and survivors that embraces the power of exercise to move through recovery, together. Each sister is a survivor and so much more, using the sport of rowing to be her strongest self, both physically and emotionally.

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ROW offers members the opportunity to be active in their recovery seven days a week.

The women find new strength, knowing they can depend on each other.

Fun. Funny. Smart. Dedicated. Team members connect with each other on many levels.

The women of ROW have all been on separate journeys, but are a unified team inside the boat.

ATHLETA SUPPORTS ALL WOMEN

Stories like the women of ROW inspired us to co-create the Empower Bra with breast cancer survivors. It’s Athleta’s first specially designed post-mastectomy sports bra. We also designed a limited-edition Power of She Bra. So whether you’re in recovery yourself or looking to support women who are, there’s a bra made especially for you.

EMPOWER BRA

Our new Empower Bra was co-created with women who have had mastectomies to offer the most in comfort and design.

SHOP NOW

We’re just getting started and our designers would love to hear from you. What are you looking for in the perfect post-mastectomy bra?

SHARE FEEDBACK

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Fully
Adjustable

9 spaces to adjust the
length for a custom fit

Stitching

Seams are soft
and gentle

Take on/off
3 ways

01. Back has a hook-and-eye
02. Front zips all the way
03. Pull over

Style Meets
Coverage

There’s more coverage
on the sides to cover
scarring—and it’s low-cut
enough to feel feminine

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Sleek compression fabric
wicks and breathes

Exposed chest band
streamlines your fit

Mesh-lined with
removable pads

Front interior
envelope pocket

POWER OF SHE BRA

Show your support in our limited-edition Power of She Bra. It features medium support and a navy band with the “Power Of She” mantra embossed on the back.

SHOP NOW

MEET THE WOMEN WHO MOVE US

The cancer label falls away as each sister moves forward, together.

JENN

The woman bringing them
all together.

Jenn Junk was just 22 when she co-founded this amazing organization. Fresh out of college, she was a rowing coach and wanted to help breast cancer survivors be active in their recoveries. In the 10 years since starting ROW, she has been devoted to educating women about the beneficial effects of exercise, including improvements in lymphedema, bone mineral density, body mass index, quality of life, and most significantly, relapse rates. She loves that learning to row empowers these women at a time when life can be so chaotic and overwhelming.

When you get on the
water, there’s no time for
cancer thoughts. You’re
a rower, and that’s all
you have room for.

JENN

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Translating the pain of losing
that breast into feeling more
powerful and more in touch with
and comfortable with my body
has definitely been a process.

Jeannine

Professor, writer, widow, runner,
feminist

AGE: 40

MEMBER SINCE: 2017

Thinking about femininity in general, and particularly my own femininity after a mastectomy, was in some ways harder than I had anticipated. I felt like I would be really comfortable with having the mastectomy without reconstruction. But then, there was the reality of seeing my body for the first time. It was very difficult. I knew what the scar would look like. But it hit home when I saw it, and it was like, “Okay, this is my new body, and that breast is gone.”

When I found ROW,
I found a group of
women who helped me
move forward.

MARY

Artist, newlywed, coxswain
in training

AGE: 71

MEMBER SINCE: 2015

As a senior member of the team, I sometimes think, “Well, I don’t know how long I can continue to train and row really hard.” I wanted to have a different role in a way, and thought I might be able to bring a different quality to the team by being a coxswain. The perspective I have in the boat is different because I can see the whole team. And I have a great sense of responsibility. It’s my first duty to keep everybody safe. So that’s a big deal—and it’s a little bit scary.

Women can learn
new things throughout
life, not just when
they’re younger.

Kathleen

ROW operations and outreach director,
casual culinarian, age-defyer

AGE: 61

MEMBER SINCE: 2015

As a team, we are moving together but we’re all in different stages of our recovery, which makes it really interesting. I’m a 13-year survivor. There are follow-up meetings, there’s lymphedema that I have to deal with, there’s all kinds of medical appointments that are ongoing. The diagnosis never goes away. But rowing has allowed me to learn a new sport and given me a different identity. I’ve realized that I am a very strong woman and that being active is one of the best things you can do for breast cancer.

I would say that I
am a happier person
since I found out I
had cancer.

Laura

Lawyer, mom, renewed optimist

AGE: 47

MEMBER SINCE: 2016

This team means that this whole journey wasn’t just about some bad cells. It was about getting healthier, and finding a community, and being strong, and doing things that I never would’ve expected I would do. I didn’t know the sport. I didn’t know these women. I didn’t know anything. And now, I feel like I could kick down a brick house.

I wasn’t looking for a support
group where I’d revisit the
details of my diagnosis or my
treatment.

Sarah

Wife, mother, 3-time Ironman triathlete,
chocolate lover

AGE: 52

MEMBER SINCE: 2014

I suppose the reason I don’t seek out a support group or therapist is because, for me, rowing is my therapy. Regular exercise offers so many gifts. And besides the fact that research shows it reduces the risk of breast cancer recurrence, there’s also just the feeling that you are doing something great for yourself. At the same time, the women on this team are fun and smart. We laugh together, we cry together, we share stories of being in the trenches together, and we can simply just be together.

Something so
life-threatening has
brought so much
life to all of us.

Donnie

Stroke survivor, wife, mother, grandmother
avid reader

AGE: 57

MEMBER SINCE: 2015

ROW is not a support group. It's a supportive group. And the more you put into it, the more you get out of it. I row because I know my team members depend on me, and I have to be there for them. We can each relate to what the other has gone through, so if there is an instance when one of us is not capable of doing something in practice, we understand rather than judge. We understand what's going on.

It’s so exciting when
you dig deep and
persevere and know
you can do it.

Robyn

Teacher, mother, wife, badass

AGE: 53

MEMBER SINCE: 2009

ROW helps me move forward because I am focused on my health. I’m focused on getting stronger. I feel really good when I’m exercising. In the boat with these women, you’re just focused on the row, you’re not thinking about the cancer. And when you finish a race together, it’s euphoric and you’re like, “We can do this.”

The power of what
a group of women
can do together is
incredible.

Katie

Elementary school teacher, philanthropist,
people person

AGE: 51

MEMBER SINCE: 2015

I think, as women, we are much stronger than we think. So often, we take care of other people. And having had breast cancer, we’ve had to let other people take care of us. That’s not easy for us to do. With ROW, you have women of all shapes and sizes, all different races, all different ages, all different backgrounds. And you put all of us together as a team, and there’s no stopping us.

I’m comfortable being
flat and fabulous. I’m
just very comfortable in
my own body now.

KYM

Investigator, volleyball player,
weightlifter, quick with a joke

AGE: 50

MEMBER SINCE: 2014

I don’t like the phrase “you beat breast cancer.” I’m living my life. This is the only life that I have. And if you let breast cancer win, then you might as well have just given up as soon as they told you. When everyone hears breast cancer, the first thing you think is that you’re going to die. The first thing I thought of was, “Oh, my God, I’m going to lose my boobs.” This whole journey of learning about breast cancer, having an operation, going through chemo has been life-changing. It’s been hard, but it’s not anything I can’t handle. The only way that you beat breast cancer is that you live your life.

There’s nothing I can’t
do and nothing scares me
anymore. My mantra
is ‘Yes, you can.’

ROBYN

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1 in 8, or about
12%, of U.S. women
will develop
breast cancer
in their lifetime

*Original source: breastcancer.org

Moderate exercise
may reduce the
recurrence
of breast cancer
by up to 50%*

*Original source: https://www.cancer.gov

1 in 8, or about
12%, of U.S. women
will develop
breast cancer
in their lifetime

*Original source: breastcancer.org

Moderate exercise
may reduce the
recurrence
of breast cancer
by up to 50%*

*Original source: https://www.cancer.gov

Rowing has taught
me how to dig deeper
because when you’re
rowing, you can’t
just stop.

KATHLEEN

THE POWER OF SHE

1 IN 8 WOMEN WILL GET BREAST CANCER. THESE 8 WOMEN ALREADY DID.

RECOVERY ON WATER

Embracing the Power of Movement to Fight Back

1/9

1/3

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ROW offers members the opportunity to be active in their recovery seven days a week.

The women find new strength, knowing they can depend on each other.

Fun. Funny. Smart. Dedicated. Team members connect with each other on many levels.

The women of ROW have all been on separate journeys, but are a unified team inside the boat.

ATHLETA SUPPORTS ALL WOMEN

EMPOWER BRA

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FullyAdjustable

Stitching

Take on/off3 ways

Style MeetsCoverage

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POWER OF SHE BRA

MEET THE WOMEN WHO MOVE US

JENN

The woman bringing themall together.

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Jeannine

AGE: 40

MEMBER SINCE: 2017

MARY

AGE: 71

MEMBER SINCE: 2015

Kathleen

AGE: 61

MEMBER SINCE: 2015

Laura

AGE: 47

MEMBER SINCE: 2016

Sarah

AGE: 52

MEMBER SINCE: 2014

Donnie

AGE: 57

MEMBER SINCE: 2015

Robyn

AGE: 53

MEMBER SINCE: 2009

Katie

AGE: 51

MEMBER SINCE: 2015

KYM

AGE: 50

MEMBER SINCE: 2014

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1 in 8, or about 12%, of U.S. women will develop breast cancerin their lifetime

*Original source: breastcancer.org

Moderate exercise may reduce the recurrence of breast cancer by up to 50%*

*Original source: https://www.cancer.gov

1 in 8, or about 12%, of U.S. women will develop breast cancerin their lifetime

*Original source: breastcancer.org

Moderate exercise may reduce the recurrence of breast cancer by up to 50%*

*Original source: https://www.cancer.gov

1 IN 8 WOMEN WILL GET BREAST CANCER.
THESE 8 WOMEN ALREADY DID.

Embracing the Power of Movement
to Fight Back

Fully
Adjustable

Take on/off
3 ways

Style Meets
Coverage

The woman bringing them
all together.

1 in 8, or about
12%, of U.S. women
will develop
breast cancer
in their lifetime

Moderate exercise
may reduce the
recurrence
of breast cancer
by up to 50%*

1 in 8, or about
12%, of U.S. women
will develop
breast cancer
in their lifetime

Moderate exercise
may reduce the
recurrence
of breast cancer
by up to 50%*