Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Wellness

    Permission to Pause

    From work, to workouts, to catching up with friends and family, to running errands, we are go, go, go. It’s time to give our bodies and souls the rest and recovery we need. So…

    August 1, 2017
  • The Power Of She

    Meet Ernestine: Not Your Average 81 Year Old

    Meet Ernestine Shepherd. She’s a personal trainer, professional model, competitive bodybuilder, and she’s 81 years old. In 2010, she was crowned the World’s Oldest Performing Female Bodybuilder by Guinness. Today, we caught up with…

    July 30, 2017
  • The Power Of She

    Athleta Adventure to Mexico

    Remember the contest we held to win a trip to Baja, Mexico? Here’s what happened: Three winners and their lucky guests traveled from all over the US to go on an Athleta adventure of…

    July 25, 2017
  • The Power Of She

    7 Ways to Be More Body Positive

    Meet professional surfer and model, Bo Stanley. Her mission is to empower women at large to be strong, bold and confident. Today on the blog, she shares seven valuable ways to be kinder to…

    July 20, 2017
  • Fitness

    8 Essential SUP Yoga Poses

    Lindsay Lambert is a certified Stand Up Paddleboard Yoga Instructor and PaddleFit Core coach through Bliss Paddle Yoga™. Today on the blog she shares eight essential yoga poses to start building a foundation for SUP…

    July 12, 2017
  • Style

    Top 10 Summer Style Challenge

    Meet Shannan Monson, dietician and founder of Nutrition Simply. We gave her 10 of our summer-must-have items and challenged her to style them over her weekend getaway to Charleston, South Carolina. Read on to…

    July 8, 2017
  • Fitness Yoga

    How to Overcome Your Fear of Yoga Inversions

    Have you always wanted to try an inversion but have been too afraid? Mel Torres from Headstands & Heels teaches how to overcome these fears in a safe way. One thing I guarantee is once you find comfort…

    June 22, 2017
  • The Power Of She

    Athleta Ambassadors Celebrate Yoga Day

    Happy International Yoga Day! Today on the blog, see how our Athleta Ambassadors are celebrating and what yoga means to them across the country. “Yoga has taught me that no mountain is too high…

    June 20, 2017