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    5 Ways to Be Up For Anything

    When faced with a new task, ask, or challenge, often, the first thought that pops into your mind is “I can’t!” or “How am I ever going to do this?” To celebrate our new Up For Anything Tight here are five ways to psych yourself up to tackle just about anything. 1. Imagine The Best…

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    New! Up For Anything Tight

    From balancing on a slackline to dangling upside down during aerial aerobics, to truly be up for anything, you have to have a clear mind, the right attitude, and gear that lets you tackle even the biggest challenge. That’s exactly what we had in mind when we designed our new Up For Anything Tight. Our…

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    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected with real customers to see if they wanted to participate in an Athleta tights wear test. Our eager group of eight…

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    The Power of Gratitude

    During our winter photo shoot, we asked our models to share what’s bringing them extra joy this season. From healthy treats to women who demonstrate the Power of She see what these women are #GratefulFor. Want to join in? Share what you’re grateful for this holiday season by using the hashtag #GratefulFor throughout this holiday…

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    A Community of Gratitude

    The end of the year, and especially the holiday season, is a powerful time to reflect on the last 365 days. There’s just so much to recognize and be thankful for. More often than not, what we’re most #GratefulFor are the people, opportunities, places, and emotions that enrich our lives every day. Our Ambassadors lead…

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    Last Minute Gifts Under $50, $100, $200

    The season of gifting is here! If you’re not ready, don’t worry. There’s still time to show the women in your life why you’re #GratefulFor them with the perfect present. From winter-worthy wraps to pom pom-topped beanies, we have last-minute gift suggestions she’ll love under $50, $100, and $200.   Turn fifty dollars into luxury…

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    How To Stay Zen Through the Holidays

    The Holiday season is one of joy, celebrating with loved ones, giving, and cheer. But they can also be stressful. Read on to hear from Suze Yalof Schwartz, CEO and Founder of Unplug Meditation, on how to stay zen through this busy season  The holiday season, which is supposed to be the happiest season, can sometimes…

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    Athleta Holiday Gift Guide

    The holidays are a time to remind the people we love just how much they motivate and inspire us. The right gift lets someone know why you’re thankful for their unique qualities. Shop gifts that show her exactly why you’re #GratefulFor her. Just hover over the images below and tap the white button to get…

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    Behind The Scenes in Scotland and the UK: Winter 2017

    Rolling hills, blue (and grey) skies, furry cows, cobblestone streets, a little rain, and interesting architecture. Those are just a couple of words we would use to describe our time in the U.K. during our Winter 2017 photo shoot. We’re #gratefulfor our time spent on these amazing island of Great Britain. Read below to learn…

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