Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Wellness

    Redefining Healthy

    Kristina Saffran is the co-founder of Project HEAL, an organization that helps those struggling with eating disorders get the treatment they need, regardless of health insurance. Below, she talks about her own battle with anorexia…

    November 3, 2017
  • Girls

    Trying New Things

    Emily-Jean Drevno is the creator and founder of Your Mindful Child, a foundation whose mission is “to positively change the lives of children and their families by illuminating the greatness that exists within them.”…

    November 1, 2017
  • Style

    Behind the Design: High Traverse Tight

    Get ready for bulk-free cold weather workouts. The High Traverse Tights are here. We caught up with Jeanette Peters from our design team to learn more about the process of creating this perfect winter…

    October 30, 2017
  • Style

    Deliberate Design: 5 Must-Have Winter Products

    Athleta’s apparel designers spend countless hours researching fabrics, working with wear testers, and prototyping ideas to perfect the pieces in our collections. It’s what we call Deliberate Design, or apparel with a purpose. The…

    October 27, 2017
  • The Power Of She

    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with…

    October 16, 2017
  • Wellness

    Healthy Portable Hiking Snacks

    The crunch of leaves under your boots and cool temps make fall one of the best times to go hiking. Make sure you’ve packed the right fuel with 5 healthy portable snacks suggested by…

    October 14, 2017
  • Girls

    Athleta Celebrates Day of the Girl

    Day of the Girl is a youth-led movement making sure girls around the world have a voice so they can help influence social change and youth rights. Athleta has always been committed to igniting…

    October 10, 2017
  • Fitness

    5 Best Ab Exercises by The Live Fit Girls

    Deanna is the self-proclaimed “sweat loving blogger” behind The Live Fit Girls. She launched the food and fitness blog in 2014 and it quickly became a community of strong, supportive women encouraging each other…

    October 8, 2017