• Read more

    Behind the Design: Spring Swim

    Women designing for women makes all the difference when it comes to swimwear. Athleta swim designer, Erin Hartman, spends a lot of time in swimsuits, and says, “My number one pet peeve is bathing suit straps that dig into my shoulders. I always design suits that stay put, but don’t cause any discomfort. But I…

  • Read more

    The Athleta Community is #UpForAnything

    To help prove our new Up For Anything Tight is the right fit for any new adventure, we challenged our community to slip on a pair and show us how they’re up for anything. Avid runners took a leap onto the monkey bars for the first time, inversion-averse ladies went head over heels in handstands,…

  • Read more

    #UpForAnything Quiz

    Our new Up For Anything Tight was designed specifically to help you take on new challenges. With a no-flip waistband and 360-degree stretch, it’s the perfect garment for your next heart-pounding endeavor. But if you slip on a pair of tights and need some help determining what that adventure is, the flow chart below will…

  • Read more

    Make Your Workouts Epic in 2018

    Why, Hello 2018! It’s a new year, and that means it’s time to seek out the most epic workouts and sweat even more. From workouts that have you swinging from bar to bar, to finding mindfulness in your R&R, these 10 exercises offer a fresh perspective on what it means to embrace the challenge and…

  • Read more

    5 Ways to Be Up For Anything

    When faced with a new task, ask, or challenge, often, the first thought that pops into your mind is “I can’t!” or “How am I ever going to do this?” To celebrate our new Up For Anything Tight here are five ways to psych yourself up to tackle just about anything. 1. Imagine The Best…

  • Read more

    New! Up For Anything Tight

    From balancing on a slackline to dangling upside down during aerial aerobics, to truly be up for anything, you have to have a clear mind, the right attitude, and gear that lets you tackle even the biggest challenge. That’s exactly what we had in mind when we designed our new Up For Anything Tight. Our…

  • Read more

    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected with real customers to see if they wanted to participate in an Athleta tights wear test. Our eager group of eight…

  • Read more

    The Power of Gratitude

    During our winter photo shoot, we asked our models to share what’s bringing them extra joy this season. From healthy treats to women who demonstrate the Power of She see what these women are #GratefulFor. Want to join in? Share what you’re grateful for this holiday season by using the hashtag #GratefulFor throughout this holiday…

  • Read more

    A Community of Gratitude

    The end of the year, and especially the holiday season, is a powerful time to reflect on the last 365 days. There’s just so much to recognize and be thankful for. More often than not, what we’re most #GratefulFor are the people, opportunities, places, and emotions that enrich our lives every day. Our Ambassadors lead…

Load more