Work With Athleta

POWER TO THE SHE. Athleta is the premier fitness fashion brand for women who see being healthy and fit as vital to life. We’re committed to connecting with YOU — the exceptional women who are living a life in motion. Please see below for an overview of our how we work with athletes and ambassadors, and answers to frequently asked questions.


We believe in fueling aspiration with inspiration. That’s why we partner with exceptional women who mirror the diversity of our community and the intention behind our mantra Power to the She.

Because each athlete is distinctive, we have a range of programs, and we’re always mixing things up. Here are some of the ways we work with active, athletic women:

Store Athlete Sponsorships: You’re a certified trainer, yoga teacher or fitness instructor who loves to get groups of women together for fun and fitness. In short, you’re a natural-born community leader. Maybe you’ve already motivated women in your own community. If this sounds like you, visit your local Athleta store to introduce yourself and brainstorm how you might work together.

Chi Blog Contributors: You’re someone who thrives on getting out there and doing what you love, and fitness fuels your drive. What makes you distinctive is the desire to share your passion. You’re there to inspire through writing and visual storytelling. If this sounds like you, you have a shot at being a featured contributor here on the Chi Blog. Please use the contact form to send us links to your website, blog and online channels so we have a sense of who you are.

Frequently Asked Questions

When will you be reviewing applications for sponsorship?

Please connect with your local store about ongoing opportunities for partnering and sponsorships.

What is the role of an Athleta sponsored athlete?

Each athlete is unique so no two relationships are alike. We work in partnership to build a relationship that’s most relevant to our respective online and real-world communities.

Someone I know would be a perfect Athleta ambassador! Can I submit a nomination?

We don’t accept nominations, but welcome the opportunity to hear from women who are passionate about fitness and health. If you know someone who might be a great ambassador, please encourage her to connect with the local store team.

Unfortunately there’s no Athleta store near me. Is it possible to have an application mailed to me?

Our store programs are centered in the local community. We ask women who are interested in sponsorship to come in and make the personal connection. We’re growing, so if you don’t live near a store now keep an eye to the future — we just might be coming your way!

I’m participating in a competitive event to raise money for a great cause. Will Athleta sponsor me?

We applaud your efforts to be “fit for good” and encourage you to check out the SoleMates program that benefits our non-profit partner, Girls on the Run. Through SoleMates, you can raise money for Girls on the Run while training for the athletic event of your choice. Each year, SoleMates participants raise critically needed funds that ensure Girls on the Run councils are able to serve more girls in their communities.

Do you sponsor teams?

We’ve worked with teams in a variety of capacities. Please reach out to your local store to inquire about opportunities.

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