Featured Athlete FAQ
Athleta is about real athletes inspiring active women with hip products that function, fit and perform beautifully. To help achieve our goal of providing the best products and service, we’re committed to connecting with athletes who inspire our business, our products and (most importantly) our customers. Please read below for answers to frequently asked questions about our program.
How does Athleta work with each athlete?
Each athlete is unique and individual so no two relationships are alike. In general, each person receives an annual allotment of performance clothing relevant to their fitness practice. We hope you put our products to the test and share feedback with Athleta, your clients, fans, colleagues and/or friends.
We also collaborate around some or all of the following:
PROFILES. Each athlete’s bio is featured on Athleta’s website. We are also happy to include a link to your website(s).
EDITORIAL CONTENT. Some athletes are also talented writers or bloggers who generously offer advice and insight in their area of expertise. We welcome the opportunity to publish and promote your work to the women of Athleta.
What are your criteria for selecting featured athletes?
Many of Athleta’s customers only aspire to the level of our featured athletes, but we believe in fueling that aspiration with inspiration. That’s why we assemble an exceptional team that mirrors the diversity of our customers and the values associated with our brand. Athletes in our program are:
AUTHENTIC AND CREDIBLE. Athleta’s customers are strong, intelligent women who instinctively know when something, or someone, is disingenuous. That’s why our athletes have stellar credentials and expertise conveyed with the quiet confidence that comes from a strong core.
COMMITTED TO A BALANCED, ATHLETIC LIFESTYLE. We recognize that a woman’s connection to fitness runs much deeper than weight loss or vanity—it’s about balancing and strengthening mind, body and spirit. Our athletes talk the talk and walk (or run) the walk when it comes to integrated health.
DISTINCTIVE. Everything we create, from apparel to photography to copy, has a sensibility that is uniquely Athleta. We look for athlete partners who are equally distinctive in their fitness practice and overall perspective.
