Athleta on YouTube Athleta on Twitter Athleta on Facebook

Archive for the ‘Behind-the-Scenes’ Category

Fall 2010 Behind-the-Scenes Video

Team Athleta • Aug 18th, 2010 • Category: Behind-the-Scenes, Feature Story, Inside Athleta

Let the WORLD be your GYM | For our Fall 2010 photo shoot, Team Athleta traveled to Croatia with guidance from Backroads, the world’s #1 active travel company. Join us for an insider’s look at what goes into photographing the inspiring athletes who model our performance apparel against the backdrop of Croatia’s Dalmatian coast…



Summer 2010 Behind-the-Scenes Video

Team Athleta • Mar 31st, 2010 • Category: Behind-the-Scenes, Inside Athleta

WARNING: If you’re prone to motion sickness, this video from our summer photo shoot in Panama may elicit symptoms beyond those associated with the fun and adventure typically found in our behind-the-scenes footage. You’ll also see the BIG swells didn’t deter our surf models one bit…



Spring 2010 Behind-the-Scenes Video

Team Athleta • Feb 15th, 2010 • Category: Behind-the-Scenes, Inside Athleta

Sure it’s still cold somewhere, but it’s warm and wonderful behind-the-scenes of our Spring 2010 catalog photo shoot…



Winter 2009 Behind-the-Scenes Gallery

Team Athleta • Nov 4th, 2009 • Category: Behind-the-Scenes, Inside Athleta

Cold snow, warm puppies, and plenty of goofiness from our winter 2009 photoshoots in Argentina and Utah…



Winter 2009 Behind-the-Scenes Video

Team Athleta • Oct 12th, 2009 • Category: Behind-the-Scenes, Inside Athleta

Team Athleta and our intrepid athlete models against spectacular backdrops in Argentina and Utah…



Fall 2009 Behind-the-Scenes Video

Team Athleta • Aug 11th, 2009 • Category: Behind-the-Scenes, Inside Athleta

This season, Team Athleta took off for the Greek Island of Folegandros. If you’ve never heard of it, don’t worry. It’s obscure, off the beaten track, hard to get to, and totally worth it. After a long ferry ride (which is the only way in), we found tons of trails, steep drops to the perfect blue water, and pristine white villages clinging to the edges of the cliffs. Hiking around the island is a workout of its own, and the hospitality of the local residents amazed us, day after day…



Outdoor Yoga

Team Athleta • May 7th, 2009 • Category: Behind-the-Scenes, Inside Athleta

It’s the perfect time of year to get out of the studio and into nature. Here’s some inspiration to open the door…



Summer 2009 Behind-the-Scenes Video

Team Athleta • Mar 26th, 2009 • Category: Behind-the-Scenes, Inside Athleta

For a company that’s all about activity, it’s only natural for our behind-the-scenes photo gallery to evolve into a video gallery…



Spring 2009 Behind-the-Scenes Gallery

Team Athleta • Jan 16th, 2009 • Category: Behind-the-Scenes, Inside Athleta

Please join us for a mental vacation to Hawaii’s stunning Kona coast, and an inside look at the hard work and fun that went into developing photography for our Spring 2009 catalogs…



Winter 2008 Behind-the-Scenes Gallery

Team Athleta • Oct 13th, 2008 • Category: Behind-the-Scenes, Inside Athleta

Team Athleta knows how to weather the cold in style by skiing, snow boarding, ice skating, hiking, and being on the move into the wee hours while shooting in Portillo, Argentina and Park City, Utah. Enjoy this glimpse into the creation of our Holiday catalogs along with spectacular scenery, spoon balancing, snowman hugging, and all-around silliness…