Sure it’s still cold somewhere, but it’s warm and wonderful behind-the-scenes of our Spring 2010 catalog photo shoot…

Cold snow, warm puppies, and plenty of goofiness from our winter 2009 photoshoots in Argentina and Utah…

Team Athleta and our intrepid athlete models against spectacular backdrops in Argentina and Utah…

Team Athleta is honored to support and participate in our local council of Girls On the Run, an international non-profit organization with the mission to educate and prepare girls for a lifetime of self-respect and healthy living. We hope this video will inspire Chi readers to find a local council and volunteer or donate…

This season, Team Athleta took off for the Greek Island of Folegandros. If you’ve never heard of it, don’t worry. It’s obscure, off the beaten track, hard to get to, and totally worth it. After a long ferry ride (which is the only way in), we found tons of trails, steep drops to the perfect blue water, and pristine white villages clinging to the edges of the cliffs. Hiking around the island is a workout of its own, and the hospitality of the local residents amazed us, day after day…

I started doing Triathlon Relay Races last summer. It is a great way to race with your best friends and compete for the same goal. It’s mostly about having fun together, but almost impossible to not get caught up in competing with the other teams! This year, I rounded up two good friends to join me in the Barb’s Race Relay. Barb’s Race is the only women’s half Ironman triathlon in the world…

It’s the perfect time of year to get out of the studio and into nature. Here’s some inspiration to open the door…

For a company that’s all about activity, it’s only natural for our behind-the-scenes photo gallery to evolve into a video gallery…

Please join us for a mental vacation to Hawaii’s stunning Kona coast, and an inside look at the hard work and fun that went into developing photography for our Spring 2009 catalogs…

Each year Athleta sponsors a team of women representing a range of sport and fitness activities. With 2009 underway, we’re updating the Featured Athletes section to introduce our 2009 athletes, but would like to take a moment to acknowledge and thank the AMAZING women who represented Athleta in 2008…