Archive for the ‘Inside Athleta’ Category

Holiday Behind-the-Scenes Gallery

Team Athleta • Oct 13th, 2008 • Category: Behind-the-Scenes, Inside Athleta

Team Athleta knows how to weather the cold in style by skiing, snow boarding, ice skating, hiking, and being on the move into the wee hours while shooting in Portillo, Argentina and Park City, Utah. Enjoy this glimpse into the creation of our Holiday catalogs along with spectacular scenery, spoon balancing, snowman hugging, and all-around silliness…



Kettlebell Sport Comes to Athleta

Team Athleta • Oct 13th, 2008 • Category: Inside Athleta

The ladies and gents of Athleta had a special treat last Friday when Maya and the Ice Chamber Kettlebell Team came to our Petaluma headquarters to share their passion (and shed their perspiration) for Kettlebell Sport. Here are some of the highlights…



Fall Behind-the-Scenes Gallery

Team Athleta • Aug 14th, 2008 • Category: Behind-the-Scenes, Inside Athleta

Enjoy this gallery from our Fall photo shoots. Highlights include some great shots of our 4-legged models, a glimpse of our first male model (hint: he’s not an athlete, but he is authentic), Monica practicing her pancake flipping skills, and Colleen Cannon setting a good example when it comes to sun protection…



Blisters Don’t Need Chemo

Team Athleta • Jul 21st, 2008 • Category: Fit for Good, Inside Athleta, Team Athleta

Well… I did it. I walked 39 miles in the Avon Walk for Breast Cancer. I am still nursing blisters and sore muscles and what feels like some kind of nerve damage in my foot, but what an amazing, wonderful experience…



Athleta Triathlon

Team Athleta • Jul 7th, 2008 • Category: Inside Athleta, Team Athleta, Triathlon

We’re a company that believes in empowering women, and that belief starts at the core of Team Athleta. On July 3rd six ladies hit a milestone in their lives by doing something they never thought they’d do — completing their first ever triathlon…



Tracy Takes Boston

Team Athleta • Apr 24th, 2008 • Category: Inside Athleta, Team Athleta

I was ready to run. As I walked down Grove Street in Hopkinton, I got goose bumps. I was in Boston again, running in what could be compared to the world series of road racing. I was surrounded by some of the fastest runners in the world…



The Relay

Team Athleta • Apr 21st, 2008 • Category: Fit for Good, Inside Athleta, Team Athleta

What has 36 legs, 48 feet, and runs all night under a full moon? Our very own Team Athleta…



Summer Behind-the-Scenes Gallery

Team Athleta • Apr 1st, 2008 • Category: Behind-the-Scenes, Inside Athleta

Enjoy these outtakes and behind-the-scenes photos from our Summer 2008 catalog shoot…



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