Spring 2012 Behind the Scenes Gallery

For our Spring 2012 catalog, Team Athleta trekked to Kauai, Hawaii’s Garden Isle, in search of pristine beaches and perfect waves… more »

Meet Our TWENTY 2012 Sponsored Athletes

Each year we celebrate the powerful life force and athletic accomplishments of a select group of ten women. This year, we were so awed by our sponsorship applicants and how they embody the very essence of Power to the She, we just had to go bigger. We’re excited to unveil our TWENTY 2012 Sponsored Athletes, [...]

Honoring Our 2011 Athletes

As another year sprints toward the finish line and we gear up to announce the 2012 sponsored athletes in mid-January, we had to hit the brakes and pause for a tribute to our 2011 sponsored athletes… Amy Becker Williams, Beth Risdon, Harriet Anderson, Jessica Bellofatto, Kristen Ulmer, Melissa Bowman Li, Michelle Sommers, Okiima Pickett, Tina [...]

Winter 2011 Behind the Scenes Gallery

Team Athleta trekked back to beautiful New Zealand for our Winter photo shoot, where we defied the frigid temps with our cold weather gear and sweaty attitude to capture magical moments of inspiring athleticism, spectacular beauty, and heart-warming camaraderie… Photos Courtesy of Chris Jameson Special Thanks TE WANAKA LODGE is a contemporary European style ski [...]

Win a Trek Cocoa Bike + New Athleta Outfit!

Thanks for your interest in the giveaway! Entries closed at 3:00pm PT on November 22nd. Congratulations to our lucky winner Beth Mitchell and a big THANK YOU to everyone who shared their ideas below! ♥ Team Athleta Click to read the Official Contest Rules » Envision this – wind blowing in your hair, the smell [...]

Athleta Iron Girl Award of Inspiration: Del Mar

Do you believe that if you take care of your own health and well-being, you have more capacity to take care of others? Our Athleta Award of Inspiration recipient from the Iron Girl Del Mar event  is living proof that self-care has a positive impact on the lives of our loved ones… I started running [...]

Fit Touirst: Los Angeles

by Erin Belair More than twenty four million people visit Los Angeles for vacation every year and the five-county area is home to over twenty million residents. So, whether you’re a local resident or visiting the city for the first time, we’ve outlined the perfect workouts for you. Have fun, work up a sweat and [...]

Athleta Iron Girl Award of Inspiration: Lake Tahoe

Cheers to Lauralynn, Athleta Award of Inspiration recipient at the Lake Tahoe Iron Girl triathlon on September 18th, who inspired us by pushing her own limits while helping others on their path to a healthy lifestyle… The Athleta Iron Girl Lake Tahoe triathlon will be just after my 25th anniversary as a survivor. My diagnosis [...]

Athleta Iron Girl Award of Inspiration: Bloomington

Congratulations to Darcy Boyes, the Athleta Award of Inspiration recipient who inspired us in the Iron Girl Duathlon race in Bloomington, MN on September 25th. Read her incredible story … In 2009 at the age of 41 I had my first mammogram.  One year later, in March of 2010 during my second mammogram, I was [...]

I Cried During Yoga

It was in the name of renewed self-care that fitness blogger Carla Binberg ‘forced’ herself to slow down, stop working, and make time for a 90 minute hot yoga class… more »