The natural law of the universe is that both giving and receiving are opposites and that you cannot have both at the same time. I am going to ask you to break this law in order to build a better relationship with your sport. Consider a great lover. All masterful lovers know they are masterful because they can both give and receive at the same time…
These Damn Foggy Goggles!
January 28, 2011 By 14 Comments
by Jessica Bellofatto, Featured Athlete | As I was racing today, for the third year in a row, in the Mighty Hamptons Olympic distance triathlon, I had a moment in the water with my goggles fogged up, and no buoy in sight, where my mind jumped to complaining mode. For a moment I thought to myself, “This sucks,” and then proceeded onto a tangent about how I should have trained more, and how I should have tested my goggles, and…
Running With the Ultramarathon Man
January 26, 2011 By 13 Comments
by Beth Risdon, Featured Athlete | My heart raced as we crested the final hill and descended into the small town of Buena Vista, Colorado. It was August 22, 2010, the day I would run 21 miles alongside one of the world’s most recognized runners, Dean Karnazes. Living outside of my comfort zone was one thing, but this was ridiculous…
From Dani to Daniquin: Inspiration Takes Form
January 25, 2011 By 51 Comments
When we set off on the journey to bring Athleta to “brick-and-mortar” in our flagship San Francisco store, we knew we couldn’t have our real-life athletes there to inspire customers and demonstrate the performance and beauty that’s core to everything we create. So, we started an exhaustive search for athletic mannequins and (no surprise) couldn’t find any that were truly feminine AND athletic…
Get in the Game
January 21, 2011 By 9 Comments
by Trish Downing, Featured Athlete | Imagine a moment so dramatic that it could define you for the rest of your days. That it could change what you do, how you do it and call into question every dream you’ve ever dared to chase. What happens when you arrive back at square one? For me, that day was September 17, 2000…
Solutions, Not Resolutions
January 20, 2011 By 4 Comments
by Aimee Gallo, Featured Athlete | I’ll be the first to say I have an issue with New Year’s resolutions. They kind of make me mad, actually. I’ve spoken with scores of women who begin the year with a to-do list of resolutions, only to use that list as a yardstick for their sense of failure before the buds on the trees begin to appear. (Okay, so perhaps I’m also referring to myself…) Instead of helping others with their resolutions, let’s transform them into effective solutions…
Dr. Karina Stewart on Yoga
January 19, 2011 By 1 Comment
Featuring Dr. Karina Stewart, Lic. Ac, DOM | Th co-founder of Kamalaya Koh Samui, Thailand’s award-winning Wellness Sanctuary and Holistic Spa resort, talks to us about why yoga has become so popular in the last decade, and the many benefits it offers to athletes…
Winter Surfing
January 13, 2011 By 9 Comments
by Michelle Sommers, Featured Athlete | Surfing is my passion. It’s what I live for, and I am a better wife, mother, friend, and person after I spend time in the ocean. If you know someone who surfs — woman or man –you know how much happier they are after a surf session. Most of the time it’s easy to get out there, and you just can‘t wait…
The TRX Experiment
January 10, 2011 By 21 Comments
by Jacqueline Judge, Team Athleta | When Michelle, our social media expert, arrived at my desk to ask if I’d be interested in taking a TRX class and writing an article about it for our chi blog, I immediately said, “I’m beyond down,” or some other silly exclamation that, in hindsight, was a very transparent indication of my naïveté surrounding the sheer difficulty…
Our 2011 Athletes: Inspiration x 10
January 7, 2011 By 3 Comments
To help realize our goal of connecting you to the energy of inspiration, each year Athleta sponsors a group of exceptional women athletes who share their insight, experience, and expert advice here on our blog. We’ve been fortunate to connect with AMAZING women over the years, and 2011 is no exception…
