Introducing Judy Coates, Siren SUP Ambassador

This past summer Judy Coates swept a field of over 600 entrants in the Athleta and Siren SUP contest to win a Siren Sojourn stand up board and paddle. In her entry, Judy told us of her dedication to fitness, her first SUP experience and how, at 74 years old, she’s proof that SUP isn’t about age — it’s about attitude…

What’s That Buzzing Sound?

by Janelle Smiley, Featured Athlete | It is 6:18pm and we are hiding just below the summit ridge of Mt Temple. The charged atmosphere is causing my hair to stand up, even though it is damped from the unrelenting hail. Our ice axes, crampons, and all metal objects including my earrings are buzzing.

Winter 2010 Behind the Scenes Video

Take a winter break and join Team Athleta as we fly to a chalet atop a snowy mountain, trek to spectacular ice falls, cuddle with sled dogs, and dance in the snow while photographing our winter collection in New Zealand and Utah…

Yearly Maintenance (Car and Body!)

by Mary DeLaney, Featured Athlete | It’s officially Fall. Vacations are over. Kids are back in school. Time to get your car in for the long-overdue maintenance. And how about YOUR long-overdue body maintenance? Whether you are living in a 1940’s, ‘50’s, or ‘60’s model, you need to keep up with your annual service to keep your body running smoothly for a long time…

Ask Aimee: Holistic Nutrition

by Aimee Gallo, Featured Athlete | I ardently believe that an emotionally and nutritionally delicious life is the best platform in which to express ourselves, be it in our sport, our art, or our relationships. So, I’m offering a special opportunity for Athleta readers to ask questions about their own path to optimal vibrancy through nutrition and self-care…

Outdoor Fitness: 10 Base Moves

by Tina Vindum, Outdoor Fitness Expert | The base moves are the foundation of the Outdoor Fitness program; the “base” on which you’ll build your strength, flexibility, endurance and mental focus, from the core out. These moves are designed to get you strong — physically, mentally, and emotionally…

“Barefoot” Running Step by Step

by Rachel Coleman, Featured Athlete | In April I ran the 2010 Salt Lake City Half Marathon “barefoot.” I was running the race with my husband, Aaron, my thirteen-year-old daughter, Leah, while pushing my ten-year-old daughter, Lucy, in a jog stroller and that combination took most of my attention. It was only around mile 10 that I even remembered that I was running the race “barefoot” and smiled that something that had seemed like such a big deal only four months back had almost gone unnoticed…

An Introduction to Outdoor Fitness

by Tina Vindum, Outdoor Fitness Expert | I remember distinctly the moment my approach to fitness was transformed. As both a former Alpine skier and competitive mountain biker, I had spent years of my life in a gym. Training and keeping fit was my job. Over time, I had been growing increasingly frustrated with training in the static indoor environment: those workout rooms full of stationary bikes and treadmills, weight machines and fluorescent lights. Working out day after day, I could feel my mind and body going numb in this dull, oxygen-deprived, monochromatic environment. It was also getting harder and harder to really test and challenge my body…

Mini Yoga Practice: Hip Opening

by Margaret Burns Vap, Big Sky Yoga Retreats | One of my first yoga teachers called the hips “the attic of the body.” Like the attic with its forgotten clutter, we frequently forget about the tension in our hips. Hip tension caused by too much sitting, and even by being active if you’re a runner or cyclist, can lead to low back pain and physical and emotional stagnation…

Women’s Work

by Shannon Mullen | It was a rhetorical question, really: would I like to spend two months in South India where my boyfriend would be working in the coastal state of Goa? Some insecure or scared part of me wondered how well I could keep up with my daily diet and exercise routines in such a foreign land…