by Dina Mishev, Featured Athlete | It’s August. I should be well into biking 10,400 miles as a way to spread the word and raise money for the non-profit I founded earlier this year, Never Too Weak to Wander. Instead, I’m practicing my forehand (and backhand and serve and volley) and learning how to engage my powerhouse while rolling like a ball and doing the 100…
Training for a Marathon: Part 3
by Sage Rountree, USA Triathlon Certified Expert Coach & Experienced Registered Yoga Teacher | Congratulations—you’ve made it through the sometimes grueling, always interesting process of training to run 26.2 miles. The race is fast approaching, and your nerves are probably getting frazzled. Let’s look at what you can do on race week and race day to have the best possible experience and finishing time.
Preparing for an Endurance Race: 10 Tips
by Aimee Gallo, Featured Athlete | Marathon runner, indoor cycling coach, holistic nutrition counselor and personal trainer Aimee Gallo offers these tips to help you gear up for an endurance race…
Stand Up and “Sweep” Your Way to Better Health
by Suzie Cooney, Featured Athlete | Well, by the overwhelming response and stories I read as one of the judges for the most recent ATHLETA and SIREN SUP contest, one can say that any age, any person can “sweep” their way to better health, just about anywhere there is water. People all across the world are “sweeping” their way to better health and having more fun than they ever imagined. “Sweeping” is a slang term used to describe the sport that is going viral faster than any social networking media and changing the world of sports on any body of water…
Fall 2010 Behind the Scenes Video
Let the WORLD be your GYM | For our Fall 2010 photo shoot, Team Athleta traveled to Croatia with guidance from Backroads, the world’s #1 active travel company. Join us for an insider’s look at what goes into photographing the inspiring athletes who model our performance apparel against the backdrop of Croatia’s Dalmatian coast…
IC Kettlebell Girls on Top of the World
First All Female Kettlebell Sport Team Takes Silver & Gold | The 2010 World Kettlebell Lifting Championship took place in Chicago on August 7th. Once again, the Ice Chamber Kettlebell Girls went home with a pocket full of hard-earned medals…
Opening Up with the Stand Up Paddle Open
by Tara Krolczyk, Featured Athlete | It was one of those balmy, calm, Minnesota, end-of-July mornings. By daybreak the thermometer was well on its way to a goal of 90, and the air conditioner was starting to purr like a kitten, begging most of the state to stay indoors. A perfect day to head outdoors for our first LakeSUP.com Stand Up Paddle Open…
Desert, Water & Adrenaline
by Tamara Jacobi, Eco-Adventurer | I’m in the middle of the desert, drenched to the core. My heart is beating with adrenaline, and a smile is frozen on my face. I had just experienced a set of Class 4 rapids through one of the most spectacular, narrow, stretches of canyon I’ve ever seen…
Look Who’s Going Surfing!
Meet Karen of Portland, Oregon, winner of the Las Olas Surf Safari Scholarship: “Karen is an amazing wife and mother. She provided the strength that held our family together through one of the most difficult times a family could imagine. For a year and a half our daughter Claire fought brain cancer. At one point she went into remission. We thought it was a good time for us to have another child. However, when it came time to announce to everyone the great news, we learned some bad news…”




