Category: The Power Of She

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    Meet the Women of Recovery on Water (ROW)

    We got in the boat with the inspiring women of Recovery on Water (ROW), a sisterhood of breast cancer patients and survivors that embraces the power of exercise to move through recovery together.

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    Meet the Designers: Empower Bra

    Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra that was even more post-surgery friendly. The Empower Bra is made with softer fabrics and a front-zip for easier on-and-off around…

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    How To Embrace Life’s Messiness

    Athleta Ambassador Jane Bahneman, MS has taught yoga for nearly two decades. She says she’s drawn to the yoga mat because “It is like a little self-investigative research every time I take a deep breath or step into down dog!” Her time on the mat and life lessons have taught her a few strategies to…

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    Meet Athleta Ambassador: Tatiana Hoover

    Athleta Ambassador Tatiana Hoover co-founded fitness and nutrition movement Liftologie to show women how strong and capable they are through weight training. Below, she talks about running a company while raising three kids, and how setting an intention in the mornings helps positively shape her day. Your days are go, go, go! When do you…

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    Meet Athleta Ambassador: Pilin Anice

    Athleta Ambassador Pilin Anice studied dance in school, but found a way to combine her passion for rhythmic movement and yoga through Afro Flow Yoga. Below, she talks about her love for the energizing activity as well as her Permission to Pause in a day filled with teaching and being a mom in hectic NYC….

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    Meet Athleta Ambassador: Lacey Shelton

    Athleta Ambassador Lacey Shelton starting camping before she could walk. Today, she celebrates those same adventurous values with her family. Below, she talks about enjoying life in nature with her husband and daughter, and the importance of connecting to the outdoors. You and your daughter Dylan (along with your husband!) are quite the adventurers. Why…

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    Going Beyond Mom

    Born out of her popular website Beyond Mom, Athleta Ambassador Randi Zinn has written a new book for mothers looking to jump-start their business ideas by finding a connection from within. Below, she talks about her inspiration for the book, and gives tips on how you can surround yourself with an empowered community and harness…

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    The Power of She on Fire in Iceland

    Athleta Brand Ambassador and MOJO Active Adventures Founder Molly Mathis recently lead 16 women on a 7-day trek through Iceland. She took our cold-weather Rock Springs Jacket with her to stay warm and cozy through ice climbing, river wading, and waterfall spotting. One of the trip’s participants, Sherri Johnson, captures the excitement of the week-long…

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    The Power of the Collective

    Here at Athleta, we understand how you live. You go from bike commute to morning meeting. Yoga class to lunch date. Climbing gym to grocery store. Squeezing the most out of life calls for clothes that stretch as far as you do. We get it. Because everything we create is inspired—and designed—by women just like…

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