Category: The Power Of She

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    Gift Gratitude This Holiday Season

    ‘Tis the season for gifting gratitude. Our #GratefulFor campaign is all about spreading positivity and cheer. That’s why we’re partnering with Pixinote—an app that lets you send a snail mail card and photo to a friend, straight from your phone. To help celebrate the season, we’re giving everyone a free credit to send their first…

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    Meet Mama Lisa: The Mother of All Marathoners

    Lisa Felder, AKA Mama Lisa, wasn’t always the marathon runner and coach she is today. It took a spark of inspiration while standing on the sidelines at her son’s soccer practices to push her into the now nearly 450 marathons and ultramarathons she’s completed. She’s also a breast cancer survivor and co-directs the annual San…

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    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade Certified styles. Because our mission is to empower women and girls…

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    Meet Kim, She Helped Design the Empower Bra

    When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta bra design team, by wear-testing and providing product and design feedback…

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    Meet the Women of Recovery on Water (ROW)

    We got in the boat with the inspiring women of Recovery on Water (ROW), a sisterhood of breast cancer patients and survivors that embraces the power of exercise to move through recovery together.

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    Meet the Designers: Empower Bra

    Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra that was even more post-surgery friendly. The Empower Bra is made with softer fabrics and a front-zip for easier on-and-off around…

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    How To Embrace Life’s Messiness

    Athleta Ambassador Jane Bahneman, MS has taught yoga for nearly two decades. She says she’s drawn to the yoga mat because “It is like a little self-investigative research every time I take a deep breath or step into down dog!” Her time on the mat and life lessons have taught her a few strategies to…

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    Meet Athleta Ambassador: Tatiana Hoover

    Athleta Ambassador Tatiana Hoover co-founded fitness and nutrition movement Liftologie to show women how strong and capable they are through weight training. Below, she talks about running a company while raising three kids, and how setting an intention in the mornings helps positively shape her day. Your days are go, go, go! When do you…

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    Meet Athleta Ambassador: Pilin Anice

    Athleta Ambassador Pilin Anice studied dance in school, but found a way to combine her passion for rhythmic movement and yoga through Afro Flow Yoga. Below, she talks about her love for the energizing activity as well as her Permission to Pause in a day filled with teaching and being a mom in hectic NYC….

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