Category: The Power Of She

  • Read more

    How To Have a Beach Bod by Sarah Herron

    In celebration of our new #SuitUp campaign we asked creative director and founder of SheLift, an organization that empowers young women born with physical differences, Sarah Herron to share how she gets ready to dive into summer. But we could have never predicted how her photos created a deeper conversation on her own story of…

  • Read more

    Meet Maggie Crawford

    Meet professional climber and spring catalog model Maggie Crawford. She was diagnosed with type 1 diabetes at the age of 24 but that didn’t sideline her adventures. Read on to learn how she’s kept an active lifestyle thanks to her support system (and cute dog), and find out how she’s turned her experience into something…

  • Read more

    REI Partners with Athleta to offer their latest in hike, yoga and swim

    Ever since the beginning, Athleta’s mission has been to inspire a community of healthy, confident, active women and girls to reach their limitless potential. Today, with the intention of creating a new and exciting way to deliver that mission and our product to our customers, we are announcing a partnership with REI to offer an…

  • Read more

    Meet Laura, Athleta PR & Partnerships Manager

    Laura doesn’t just work at Athleta, she lives and breathes the mission as a PR and Partnerships Manager and instructor at our in-office Fit Studio. She says she loves everything about working at Athleta, especially that “the work that we do is so inspiring and purposeful, that after a long day, I walk out of…

  • Read more

    The Athleta Community is #UpForAnything

    To help prove our new Up For Anything Tight is the right fit for any new adventure, we challenged our community to slip on a pair and show us how they’re up for anything. Avid runners took a leap onto the monkey bars for the first time, inversion-averse ladies went head over heels in handstands,…

  • Read more

    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected with real customers to see if they wanted to participate in an Athleta tights wear test. Our eager group of eight…

  • Read more

    The Power of Gratitude

    During our winter photo shoot, we asked our models to share what’s bringing them extra joy this season. From healthy treats to women who demonstrate the Power of She see what these women are #GratefulFor. Want to join in? Share what you’re grateful for this holiday season by using the hashtag #GratefulFor throughout this holiday…

  • Read more

    A Community of Gratitude

    The end of the year, and especially the holiday season, is a powerful time to reflect on the last 365 days. There’s just so much to recognize and be thankful for. More often than not, what we’re most #GratefulFor are the people, opportunities, places, and emotions that enrich our lives every day. Our Ambassadors lead…

  • Read more

    Behind the Scenes in Chile & Patagonia: Winter 2017

    What do you do when you have a Winter photo shoot in July, and need to find snowy mountains? You head to the southern tip of Chile, where it’s arctic tundra of forests, fjords, icebergs and glaciers awaited the Athleta production crew in its quiet off-season. We’re #gratefulfor our crew and models who braved freezing…

Load more