The Power Of She

The Fair Trade Difference

Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade…

October 16, 2017
The Power Of She

Meet Kim, She Helped Design the Empower Bra

When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta…

October 7, 2017
The Power Of She

Meet the Designers: Empower Bra

Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra that was even more post-surgery friendly. The Empower Bra is…

September 30, 2017
The Power Of She

How To Embrace Life’s Messiness

Athleta Ambassador Jane Bahneman, MS has taught yoga for nearly two decades. She says she’s drawn to the yoga mat because “It is like a little self-investigative research every time I take a deep breath or step into down dog!” Her time on the…

September 29, 2017
The Power Of She

Meet Athleta Ambassador: Tatiana Hoover

Athleta Ambassador Tatiana Hoover co-founded fitness and nutrition movement Liftologie to show women how strong and capable they are through weight training. Below, she talks about running a company while raising three kids, and how setting an intention in the mornings helps positively shape…

September 25, 2017
The Power Of She

Meet Athleta Ambassador: Pilin Anice

Athleta Ambassador Pilin Anice studied dance in school, but found a way to combine her passion for rhythmic movement and yoga through Afro Flow Yoga. Below, she talks about her love for the energizing activity as well as her Permission to Pause in a…

September 25, 2017
The Power Of She

Meet Athleta Ambassador: Lacey Shelton

Athleta Ambassador Lacey Shelton starting camping before she could walk. Today, she celebrates those same adventurous values with her family. Below, she talks about enjoying life in nature with her husband and daughter, and the importance of connecting to the outdoors. You and your…

September 25, 2017
The Power Of She

Going Beyond Mom

Born out of her popular website Beyond Mom, Athleta Ambassador Randi Zinn has written a new book for mothers looking to jump-start their business ideas by finding a connection from within. Below, she talks about her inspiration for the book, and gives tips on…

September 20, 2017
The Power Of She

The Power of She on Fire in Iceland

Athleta Brand Ambassador and MOJO Active Adventures Founder Molly Mathis recently lead 16 women on a 7-day trek through Iceland. She took our cold-weather Rock Springs Jacket with her to stay warm and cozy through ice climbing, river wading, and waterfall spotting. One of…

September 14, 2017
The Power Of She

The Power of the Collective

Here at Athleta, we understand how you live. You go from bike commute to morning meeting. Yoga class to lunch date. Climbing gym to grocery store. Squeezing the most out of life calls for clothes that stretch as far as you do. We get…

September 1, 2017