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The Power Of She

The Power Of She

Behind the Scenes in Chile & Patagonia: Winter 2017

What do you do when you have a Winter photo shoot in July, and need to find snowy mountains? You head to the southern tip of Chile, where it’s arctic tundra of forests, fjords, icebergs and glaciers awaited the Athleta production crew in its…

November 26, 2017
The Power Of She

Gift Gratitude This Holiday Season

‘Tis the season for gifting gratitude. Our #GratefulFor campaign is all about spreading positivity and cheer. That’s why we’re partnering with Pixinote—an app that lets you send a snail mail card and photo to a friend, straight from your phone. To help celebrate the…

November 8, 2017
The Power Of She

Meet Mama Lisa: The Mother of All Marathoners

Lisa Felder, AKA Mama Lisa, wasn’t always the marathon runner and coach she is today. It took a spark of inspiration while standing on the sidelines at her son’s soccer practices to push her into the now nearly 450 marathons and ultramarathons she’s completed.…

November 7, 2017
The Power Of She

The Fair Trade Difference

Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade…

October 16, 2017
The Power Of She

Meet Kim, She Helped Design the Empower Bra

When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta…

October 7, 2017
The Power Of She

Meet the Designers: Empower Bra

Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra that was even more post-surgery friendly. The Empower Bra is…

September 30, 2017
The Power Of She

How To Embrace Life’s Messiness

Athleta Ambassador Jane Bahneman, MS has taught yoga for nearly two decades. She says she’s drawn to the yoga mat because “It is like a little self-investigative research every time I take a deep breath or step into down dog!” Her time on the…

September 29, 2017
The Power Of She

Meet Athleta Ambassador: Tatiana Hoover

Athleta Ambassador Tatiana Hoover co-founded fitness and nutrition movement Liftologie to show women how strong and capable they are through weight training. Below, she talks about running a company while raising three kids, and how setting an intention in the mornings helps positively shape…

September 25, 2017
The Power Of She

Meet Athleta Ambassador: Pilin Anice

Athleta Ambassador Pilin Anice studied dance in school, but found a way to combine her passion for rhythmic movement and yoga through Afro Flow Yoga. Below, she talks about her love for the energizing activity as well as her Permission to Pause in a…

September 25, 2017