Category: The Power Of She

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    The Athleta Community is #UpForAnything

    To help prove our new Up For Anything Tight is the right fit for any new adventure, we challenged our community to slip on a pair and show us how they’re up for anything. Avid runners took a leap onto the monkey bars for the first time, inversion-averse ladies went head over heels in handstands,…

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    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected with real customers to see if they wanted to participate in an Athleta tights wear test. Our eager group of eight…

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    The Power of Gratitude

    During our winter photo shoot, we asked our models to share what’s bringing them extra joy this season. From healthy treats to women who demonstrate the Power of She see what these women are #GratefulFor. Want to join in? Share what you’re grateful for this holiday season by using the hashtag #GratefulFor throughout this holiday…

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    A Community of Gratitude

    The end of the year, and especially the holiday season, is a powerful time to reflect on the last 365 days. There’s just so much to recognize and be thankful for. More often than not, what we’re most #GratefulFor are the people, opportunities, places, and emotions that enrich our lives every day. Our Ambassadors lead…

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    Behind the Scenes in Chile & Patagonia: Winter 2017

    What do you do when you have a Winter photo shoot in July, and need to find snowy mountains? You head to the southern tip of Chile, where it’s arctic tundra of forests, fjords, icebergs and glaciers awaited the Athleta production crew in its quiet off-season. We’re #gratefulfor our crew and models who braved freezing…

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    Gift Gratitude This Holiday Season

    ‘Tis the season for gifting gratitude. Our #GratefulFor campaign is all about spreading positivity and cheer. That’s why we’re partnering with Pixinote—an app that lets you send a snail mail card and photo to a friend, straight from your phone. To help celebrate the season, we’re giving everyone a free credit to send their first…

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    Meet Mama Lisa: The Mother of All Marathoners

    Lisa Felder, AKA Mama Lisa, wasn’t always the marathon runner and coach she is today. It took a spark of inspiration while standing on the sidelines at her son’s soccer practices to push her into the now nearly 450 marathons and ultramarathons she’s completed. She’s also a breast cancer survivor and co-directs the annual San…

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    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade Certified styles. Because our mission is to empower women and girls…

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    Meet Kim, She Helped Design the Empower Bra

    When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta bra design team, by wear-testing and providing product and design feedback…

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