Introducing Judy Coates, Siren SUP Ambassador

This past summer Judy Coates swept a field of over 600 entrants in the Athleta and Siren SUP contest to win a Siren Sojourn stand up board and paddle. In her entry, Judy told us of her dedication to fitness, her first SUP experience and how, at 74 years old, she’s proof that SUP isn’t about age — it’s about attitude…

Winter 2010 Behind the Scenes Video

Take a winter break and join Team Athleta as we fly to a chalet atop a snowy mountain, trek to spectacular ice falls, cuddle with sled dogs, and dance in the snow while photographing our winter collection in New Zealand and Utah…

Fall 2010 Behind the Scenes Video

Let the WORLD be your GYM | For our Fall 2010 photo shoot, Team Athleta traveled to Croatia with guidance from Backroads, the world’s #1 active travel company. Join us for an insider’s look at what goes into photographing the inspiring athletes who model our performance apparel against the backdrop of Croatia’s Dalmatian coast…

And the SUP Contest Winner Is… (Plus a Bonus)

Thanks to all who entered our contest to Win a Siren Stand Up Paddle Board. Judges Kristy, Amanda, Suzie, and Megan put their hearts into considering each entry, and input from the Athleta Chi community — who stopped by to highlight their favorites with a “thumbs-up” — was a huge help. After thoughtful deliberation, we’re thrilled to announce the winner…

Win a Siren Stand Up Paddle Board!

With summer is in full swing, the best way to fight the heat is to get in the water. You’ve seen our catalogs and chi articles touting stand up paddle as a great way to build your core strength and balance in the hot months (and you probably already know how much fun it is). So when Siren co-founder Kristy Murphy (2005 Women’s World Longboard Champion, surf instructor and stand up paddle enthusiast) called us to offer a Siren board and paddle for one lucky Athleta customer, we put together a contest for you…

The Relay: Not For the Faint of Heart

by Penny, Relay Captain for Team Athleta | It’s always hard for me to find the words to explain the Relay experience. The first thing I would like to say is… what a fantastic group of people! This event is a success because of the team of people that come together to go through this adventure—it’s probably the most taxing weekend of the year…

What I Learned From Doing The Relay

by Anne Marie Sebastiani, Triathlon Coach and Certified Personal Trainer | It was MUCH harder than I expected! I don’t know what I was thinking? I guess my current training of ~10-13 hrs/week for my Half Ironman this July had me thinking two stints of ~5 miles over a weekend wouldn’t be hard…

Summer 2010 Behind the Scenes Video

WARNING: If you’re prone to motion sickness, this video from our summer photo shoot in Panama may elicit symptoms beyond those associated with the fun and adventure typically found in our behind-the-scenes footage. You’ll also see the BIG swells didn’t deter our surf models one bit…

Spring 2010 Behind the Scenes Video

Sure it’s still cold somewhere, but it’s warm and wonderful behind-the-scenes of our Spring 2010 catalog photo shoot…

Winter 2009 Behind the Scenes Gallery

Cold snow, warm puppies, and plenty of goofiness from our winter 2009 photoshoots in Argentina and Utah…