Spring 2013 Behind the Scenes Gallery

The benefits of a regular yoga practice extend to all of us, no matter our primary sports, because yoga complements so many other athletic pursuits. It’s one of the key focuses of our Spring 2013 collection, so it was only natural that our photo shoot took us to India, where yoga has been integral to […]

Fall 2012 Behind the Scenes Gallery

It wasn’t the first time Team Athleta traveled to New Zealand for a photo shoot, but it was the first time our athletes and creative crew arrived to capture the spectacular fall foliage that so beautifully complements the colors in our Fall 2012 Collection. Step behind the scenes of our adventure… SPECIAL THANKS TE WANAKA […]

Summer 2012 Behind the Scenes Gallery

Take a virtual vacation to Belize and Oahu with Team Athleta, where our athletes experience the ultimate aquatic adventures… more »

Spring 2012 Behind the Scenes Gallery

For our Spring 2012 catalog, Team Athleta trekked to Kauai, Hawaii’s Garden Isle, in search of pristine beaches and perfect waves… more »

Winter 2011 Behind the Scenes Gallery

Team Athleta trekked back to beautiful New Zealand for our Winter photo shoot, where we defied the frigid temps with our cold weather gear and sweaty attitude to capture magical moments of inspiring athleticism, spectacular beauty, and heart-warming camaraderie… Photos Courtesy of Chris Jameson Special Thanks TE WANAKA LODGE is a contemporary European style ski […]

Photoshoots & Friendships in Panama

Enjoy this photo gallery and behind the scenes perspective from location partner Renee Kimball of Tranquilo Bay in Bocos del Toro, Panama, the location for our summer photoshoot… more »

From Dani to Daniquin: Inspiration Takes Form

When we set off on the journey to bring Athleta to “brick-and-mortar” in our flagship San Francisco store, we knew we couldn’t have our real-life athletes there to inspire customers and demonstrate the performance and beauty that’s core to everything we create. So, we started an exhaustive search for athletic mannequins and (no surprise) couldn’t find any that were truly feminine AND athletic…

Spring 2011 Behind the Scenes Video

We couldn’t have chosen a better backdrop for the athletes modeling our spring 2011 collection than the stunning Wellness Sanctuary, Yoga Retreat and Holistic Spa of Kamalaya in Koh Samui, Thailand…

Winter 2010 Behind the Scenes Video

Take a winter break and join Team Athleta as we fly to a chalet atop a snowy mountain, trek to spectacular ice falls, cuddle with sled dogs, and dance in the snow while photographing our winter collection in New Zealand and Utah…

Fall 2010 Behind the Scenes Video

Let the WORLD be your GYM | For our Fall 2010 photo shoot, Team Athleta traveled to Croatia with guidance from Backroads, the world’s #1 active travel company. Join us for an insider’s look at what goes into photographing the inspiring athletes who model our performance apparel against the backdrop of Croatia’s Dalmatian coast…