We’d like to say THANK YOU to each and every one of you who participated in the BOGA Paddleboard + Dakine Bags + Athleta Gear contest! With so many creative and heartfelt entries, it was incredibly difficult to pick just one winner. After thoughtful deliberation by a panel of judges, we’re excited to announce our winner… [...]
Athleta Power to the She Award: Columbia 2013
Meet Diana, the Power to the She Award recipient from the Athleta Iron Girl Half Marathon in Columbia, Maryland on April 28th… On May 14, 2013 I will celebrate my anniversary…. Five years since the surgery to remove the malignant tumor in my right breast. Surgery was followed by chemotherapy, radiation, revision surgery, and ongoing [...]
Girls on the Run Coach Recognition: Jodi Brindisi
Each month we recognize a Girls on the Run coach for her commitment to inspiring girls to be joyful, healthy and confident. This month, we’re honored to recognize Jodi Brindisi and share what inspires her to volunteer… “I never thought I could do it, Coach Jodi!” “I am awesome!” “I feel beautiful!” These are just [...]
Mother’s Day Contest for All Mothering Spirits
MEET THE WINNERS! Thank you to everyone who entered our Mother’s Day Contest for All Mothering Spirits. Entries closed at 5:00p PT on May 6th, 2013. Whether you entered for your mom, yourself, your best friend, wife, or anyone whose mothering spirit has touched you, we were astonished by the stories we received. Our team [...]
Athleta Power to the She Award: Clearwater 2013
Meet Jenny, the Power to the She Award recipient from the Athleta Iron Girl half marathon and 5K in Clearwater, Florida on April 14th… I used to dream about being a runner. In my dreams I always wore pink. In my dreams I was fast, I was fit, I was in control. But then I [...]
Contest: BOGA Paddleboard + Dakine Bags + Athleta Gear
INFINITE THANKS to everyone who participated in the BOGA + Dakine + Athleta Contest! Entries closed at 5:00pm PT on April 22nd, 2013. Now, our team of judges will get to work reviewing all the heartfelt entries, and the lucky winner will be announced May 6th here on the chi blog! Click here to meet [...]
Girls on the Run Coach Recognition: Erica Thompson
Each month we recognize a Girls on the Run coach for her commitment to inspiring girls to be joyful, healthy and confident. This month, we’re honored to recognize Erica Thompson and share what inspires her to volunteer… Giving girls a true sense of accomplishment when they are able to complete that 5K race. Importance of [...]
Introducing Our 2013 Athletes
Each year, as we inspire ourselves to set intentions, we also think about what inspires others. That’s why we select a team of sponsored athletes who inspire us by embodying the Power to the She state of mind, both through their athletic accomplishments as well as the vibrant, impassioned lives they lead. Connect with these [...]
The Power of Intention… What’s Yours?
01-28-13 UPDATE: Thanks for all the AMAZING intentions you’ve contributed! Comments made after 5:00pm Pacific Time on January 28th are not eligible for the giveaway, but please feel free to continue sharing your intentions! See the weekly intention winners featured on our Facebook and Pinterest. Congratulations to our random winners, Jenna, Melody, Ashlyn, Mary, Trina, [...]
Spring 2013 Behind the Scenes Gallery
The benefits of a regular yoga practice extend to all of us, no matter our primary sports, because yoga complements so many other athletic pursuits. It’s one of the key focuses of our Spring 2013 collection, so it was only natural that our photo shoot took us to India, where yoga has been integral to [...]










