Category: Girls

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    Behind the Scenes with Athleta Girl Model, Hollis

    Athleta Girl Hollis isn’t just a model for Athleta, she’s an overall role model. Hollis uses her talent for juggling soccer balls to earn tens of thousands of dollars for St. Jude Children’s Research Hospital, and gets others involved through her Juggling for Jude Challenge. Here she is on set at a recent Athleta shoot…

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    Athleta Girl: New Spring Arrivals

    This spring season, Athleta Girls are rocking the best new styles, like sporty capris, bright tees and tanks, and swimwear that makes her feel bold & brilliant. Hover over the images below to shop our newest arrivals for girls ages 6-14. 7 Must-Have New Spring Arrivals These 7 items are some of our favorites for…

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    Athleta Girl Takes Over: Meet Georgia

    What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving you a sneak peek into what they love and how they…

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    Athleta Girl Takes Over: Meet Adeline

    What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving you a sneak peek into what they love and how they…

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    Athleta Girl Takes Over: Meet Sadie

    What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving you a sneak peek into what they love and how they…

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    Athleta Girl Takes Over: Meet Alex & Maggie

    What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving you a sneak peek into what they love and how they…

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    Girls on the Run: A Fall Season Recap

    Francine, a coach for Girls on the Run (GOTR), recently wrapped up an amazing fall season. In this post, she shares some of the highlights and special moments. This season, the girls chose ‘Super 7’ as their team name. Like Athleta’s Power of She campaign, I think they recognize that alone they are strong, but…

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    Athleta Girl Minna Dreams Big and Skates Big

    Minna is the first girl to win most of the contests she enters… However, she says it doesn’t matter to her if she’s competing against boys or girls, she just wants to skate. The 10-year-old has been skating since she was in diapers and has been featured in The New York Times Magazine, Sports International…

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    Share Your Light: Fostering Fearlessness In Our Girls

    It’s never too early — or too late – to raise girls to be fearless and adventuresome. Help your daughter embody fearlessness by implementing these simple practices. Let Her Fail Failure is scary. And yet, the fear of failing is usually worse than the failure itself. It’s nearly impossible to be fearless if we’re unwilling…

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