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Athleta Girl Takes Over: Meet Alex & Maggie

What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving…

December 25, 2016

Girls on the Run: A Fall Season Recap

Francine, a coach for Girls on the Run (GOTR), recently wrapped up an amazing fall season. In this post, she shares some of the highlights and special moments. This season, the girls chose ‘Super 7’ as their team name. Like Athleta’s Power of She…

December 22, 2016

Athleta Girl Minna Dreams Big and Skates Big

Minna is the first girl to win most of the contests she enters… However, she says it doesn’t matter to her if she’s competing against boys or girls, she just wants to skate. The 10-year-old has been skating since she was in diapers and…

December 18, 2016

The Athleta Girl Holiday Gift Guide

Whether she’ll be adventuring outdoors, or keeping cozy indoors, we’ve got a few great gift ideas for the Athleta Girl in your life. Hover over each of the images to shop. And for Black Friday, save 20% on your purchase, including Athleta Girl! Exclusions…

November 25, 2016

Share Your Light on Giving Tuesday

As we get into the swing of the holiday season, there’s no more important time to remind ourselves of the true spirit of this time of year. That’s why we launched the Share Your Light campaign – to celebrate women joining forces to lift…

November 20, 2016

Ten Stress-Less Mantras to Remember

The fall season is full of change… School starts back up, extracurricular activities are in full swing and the lazy days of summer are a distant memory. Big changes are usually complemented with big stress including jam-packed schedules and seemingly never-ending to-do lists. During…

October 31, 2016

Celebrating International Day of the Girl

International Day of the Girl is on October 11th. What is Day of the Girl? Day of the Girl is a youth-led movement making sure girls around the world have a voice so they can help influence social change and youth rights. Although we…

October 9, 2016

3 Lessons Every Woman Can Learn From Girls On The Run

We caught up with Francine, a Girls on the Run volunteer coach, to learn more about how the organization has impacted her. One of my best decisions I’ve ever made was signing up to become a volunteer Girls on the Run (GOTR) coach. Girls…

September 28, 2016

Athleta Girl Style: Back-to-School Fashion

Pencils and notebooks aren’t the only supplies needed for a new school year… Tops and bottoms she can wear from class to practice and everything in between are at the top of this year’s shopping list. A few of our favorite Athleta girls showed off…

September 18, 2016