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How To Wear Linen This Spring

We looked to one of our favorite stylists, Alex Merrell, to create three chic outfits with our soft, comfortable, and breathable linen collection. With Springtime officially upon us, it’s time to break out the linen! I am loving how the new silhouettes and prints…

March 27, 2017
Style

How to Wear a Midi Dress

Searching for a comfortable dress that works for getaways and getting around town? Look no further. We caught up with Candy Waltrip, a Travel & Fashion Blogger, to learn how she styles the versatile midi-length dress. I travel quite often and need a wardrobe…

March 17, 2017
Style

Must Haves for Spring Travel

It’s called Spring Break for a reason. This is the time of year for a break in our routine. Our fitness and wellness pursuits are taking us on new journeys and we’re discovering places where the food was just picked, the water beckons and…

March 7, 2017
Style

Swim Solutions: Find Your Perfect Fit

Let’s face it – whether we’re playing beach volley, running on the beach, or taking a deep dive, we all want to look AND feel amazing when summer comes around. Every body is different, which means swimsuits should be, too! Our design team of…

February 25, 2017
Style

Our New Fair Trade Line Empowers Female Garment Workers

Our new Fair Trade Certified™ line is helping the talented women who make Athleta’s garments unleash their limitless potential. Every time you buy from the line, we pay an additional premium directly back to the people who made the tank, pant, or bra. Collectively,…

February 24, 2017
Style

Spring 2017: Our Most Versatile, City-Friendly Bottoms

We put together a list of some of our most versatile, city-friendly bottoms, so you have something you’ll love to wear whether you’re running errands after yoga, meeting a girlfriend for brunch, or going to work. Read on to learn why love them and…

February 21, 2017
Style

Just In: New Spring Arrivals

Spring new arrivals are here, and we couldn’t be more excited! Hover over the images below to shop, and read on to learn why these products are our faves. NEW for Run, Gym & Training   FEATURED ITEM: The Electric Geo Track This Run…

February 15, 2017
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The Making of Powervita: A New Breed of Yoga Fabric

Over a year ago, our design team, along with our merchandising partners, set out to create a new-breed yoga fabric… One year later, we introduced Powervita – a beyond soft fabric that has interlocking construction to provide light compression that delivers just-right support for…

February 1, 2017
Style

It’s All About 7/8

A little less length, a little more ankle. A little more freedom. A little more style. That’s what 7/8 is all about. It’s no surprise this new length is taking over everything from yoga to fitness to street style.   YOGA INTRODUCING THE CHATURANGA…

January 11, 2017
Style

Introducing Powervita: The New, Ultimate Yoga Fabric

Unbelievable softness. Lightweight compression. Total coverage. The search for the ultimate yoga fabric is over. Powervita is our new, lightest-weight yoga fabric, and is great for any practice — from restorative to bikram. It has all the qualities you’re looking for — it’s extremely…

January 4, 2017