In celebration of our new #SuitUp campaign we asked creative director and founder of SheLift, an organization that empowers young women born with physical differences, Sarah Herron to share how she gets ready to dive into summer. But we could have never predicted how her photos created a deeper conversation on her own story of…
Ever since the beginning, Athleta’s mission has been to inspire a community of healthy, confident, active women and girls to reach their limitless potential. Today, with the intention of creating a new and exciting way to deliver that mission and our product to our customers, we are announcing a partnership with REI to offer an…
When you’re traveling to exotic destinations where the possible itineraries are longer than the days you’re vacationing, you can’t be bogged down with a big suitcase and too many outfit options. Vacation-worthy pieces must be versatile so you can do more, and pack less. From Baja to Tulum, we traveled all over Mexico for our…
When we debuted our Powervita line a year ago, we knew we had something special. Our design team and merchandising partners had been working for months to create a new-breed yoga fabric. The result was a beyond soft, double-brushed fabric that provided light compression, just-right support, and a fit that hugs your body perfectly. To…
It’s been almost a year and a half since we debuted our breakthrough Sculptek fiber technology, and since then, Athleta women have scooped up tights, capris, skorts, and bras made with this mid-weight, wicking, breathable fabric. Due to the popularity of the Sculptek stretch technology, we’ve made it into three different styles for every activity…
Women designing for women makes all the difference when it comes to swimwear. Athleta swim designer, Erin Hartman, spends a lot of time in swimsuits, and says, “My number one pet peeve is bathing suit straps that dig into my shoulders. I always design suits that stay put, but don’t cause any discomfort. But I…
From balancing on a slackline to dangling upside down during aerial aerobics, to truly be up for anything, you have to have a clear mind, the right attitude, and gear that lets you tackle even the biggest challenge. That’s exactly what we had in mind when we designed our new Up For Anything Tight. Our…
The season of gifting is here! If you’re not ready, don’t worry. There’s still time to show the women in your life why you’re #GratefulFor them with the perfect present. From winter-worthy wraps to pom pom-topped beanies, we have last-minute gift suggestions she’ll love under $50, $100, and $200. Turn fifty dollars into luxury…
The holidays are a time to remind the people we love just how much they motivate and inspire us. The right gift lets someone know why you’re thankful for their unique qualities. Shop gifts that show her exactly why you’re #GratefulFor her. Just hover over the images below and tap the white button to get…
