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Team Athleta

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The Power Of She

How To Get More Support For Your Favorite Cause

The Power of She invites women and girls to join forces for the good of the sisterhood. Alone we are strong, united we thrive. The women at Every Mother Counts use the Power of Community to bring skilled healthcare to moms around the world.…

December 26, 2016
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The Power Of She

How To Take “Be Yourself” Photos

The Power of She is a movement inviting women and girls to join up to support each other for the good of the sisterhood. Alone we are strong, united we thrive. Below, one mom shares her secrets for taking photos that celebrate the Power…

December 26, 2016
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Girls

Athleta Girl Takes Over: Meet Georgia

What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving…

December 25, 2016
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Girls

Athleta Girl Takes Over: Meet Adeline

What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving…

December 25, 2016
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Girls

Athleta Girl Takes Over: Meet Sadie

What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving…

December 25, 2016
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Girls

Athleta Girl Takes Over: Meet Alex & Maggie

What happens when we give six amazing girls a selfie stick, head-to-toe Athleta Girl gear and set them loose? We see first hand how they take on their crazy big adventures. During the month of January, we’ll be featuring real Athleta Girls and giving…

December 25, 2016
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Girls

Athleta Girl Minna Dreams Big and Skates Big

Minna is the first girl to win most of the contests she enters… However, she says it doesn’t matter to her if she’s competing against boys or girls, she just wants to skate. The 10-year-old has been skating since she was in diapers and…

December 18, 2016
Style

What’s New: Sculptek

Since we introduced our Sculptek line this fall, the feedback we’ve heard most from you was “more!” So here it is! Introducing new styles and new colors in our revolutionary Sculptek fiber technology. NEW Stealth Mesh 7/8 Tight We’ve added mesh to our Stealth…

December 14, 2016
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Style

Holiday Gifting Made Easy

It’s the holiday season, and we want to make gifting as easy as possible for you. So, we’ve created 3 easy ways to shop: Gifts by Price, Ready-to-Wrap Gifts, and Looks We Love. Scroll down and hover over the images to browse the selection!…

December 10, 2016