Author: Team Athleta

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    Behind the Design: High Traverse Tight

    Get ready for bulk-free cold weather workouts. The High Traverse Tights are here. We caught up with Jeanette Peters from our design team to learn more about the process of creating this perfect winter style. The High Traverse Tight is brand new for Winter. Can you tell us more about how the design and fabric…

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    Deliberate Design: 5 Must-Have Winter Products

    Athleta’s apparel designers spend countless hours researching fabrics, working with wear testers, and prototyping ideas to perfect the pieces in our collections. It’s what we call Deliberate Design, or apparel with a purpose. The process takes styles we love for their looks and adds performance elements like waterproof fabrics, reflective panels, fuss-free zippers, and strategically-placed…

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    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade Certified styles. Because our mission is to empower women and girls…

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    Athleta Celebrates Day of the Girl

    Day of the Girl is a youth-led movement making sure girls around the world have a voice so they can help influence social change and youth rights. Athleta has always been committed to igniting a community of active, healthy, and confident women and girls who empower each other to realize their limitless potential. We believe…

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    Meet Kim, She Helped Design the Empower Bra

    When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta bra design team, by wear-testing and providing product and design feedback…

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    Push Your Limits with Performance Tights

    Nothing can hold you back when you’re stretching for that Handstand Scorpion pose or sprinting to shave 20 seconds off your best mile time when you’re wearing our Performance Tights. We teamed up with LYCRA® brand to create performance tights featuring LYCRA® SPORT technology, fabric that’s scientifically engineered to deliver exceptional comfort, fit and support…

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    Meet the Designers: Empower Bra

    Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra that was even more post-surgery friendly. The Empower Bra is made with softer fabrics and a front-zip for easier on-and-off around…

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    Mom & Me Matching Tights

    Mom’s love to wear tights for everything they do, so we made them for girls too!  See how a few of our favorite bloggers styled their looks to match their little Athleta Girls below. BRIANNE of @strollerinthecity with her daughter, Siella LAUREN of @discodaydream with her daughter, Kiel ADANNA of @rattlesandheels with her daughter, Yara DREA of @ohdeardrea with her…

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    The Power of the Collective

    Here at Athleta, we understand how you live. You go from bike commute to morning meeting. Yoga class to lunch date. Climbing gym to grocery store. Squeezing the most out of life calls for clothes that stretch as far as you do. We get it. Because everything we create is inspired—and designed—by women just like…

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