Author: Team Athleta

  • Read more

    Behind The Scenes in Scotland and the UK: Winter 2017

    Rolling hills, blue (and grey) skies, furry cows, cobblestone streets, a little rain, and interesting architecture. Those are just a couple of words we would use to describe our time in the U.K. during our Winter 2017 photo shoot. We’re #gratefulfor our time spent on these amazing island of Great Britain. Read below to learn…

  • Read more

    Behind the Scenes in Chile & Patagonia: Winter 2017

    What do you do when you have a Winter photo shoot in July, and need to find snowy mountains? You head to the southern tip of Chile, where it’s arctic tundra of forests, fjords, icebergs and glaciers awaited the Athleta production crew in its quiet off-season. We’re #gratefulfor our crew and models who braved freezing…

  • Read more

    Gift Gratitude This Holiday Season

    ‘Tis the season for gifting gratitude. Our #GratefulFor campaign is all about spreading positivity and cheer. That’s why we’re partnering with Pixinote—an app that lets you send a snail mail card and photo to a friend, straight from your phone. To help celebrate the season, we’re giving everyone a free credit to send their first…

  • Read more

    Redefining Healthy

    Kristina Saffran is the co-founder of Project HEAL, an organization that helps those struggling with eating disorders get the treatment they need, regardless of health insurance. Below, she talks about her own battle with anorexia and how she’s discovered a broader, more realistic definition of what health is. When I was 10 years old, I was…

  • Read more

    Behind the Design: High Traverse Tight

    Get ready for bulk-free cold weather workouts. The High Traverse Tights are here. We caught up with Jeanette Peters from our design team to learn more about the process of creating this perfect winter style. The High Traverse Tight is brand new for Winter. Can you tell us more about how the design and fabric…

  • Read more

    Deliberate Design: 5 Must-Have Winter Products

    Athleta’s apparel designers spend countless hours researching fabrics, working with wear testers, and prototyping ideas to perfect the pieces in our collections. It’s what we call Deliberate Design, or apparel with a purpose. The process takes styles we love for their looks and adds performance elements like waterproof fabrics, reflective panels, fuss-free zippers, and strategically-placed…

  • Read more

    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with Fair Trade USA to create more than 40 Fair Trade Certified styles. Because our mission is to empower women and girls…

  • Read more

    Athleta Celebrates Day of the Girl

    Day of the Girl is a youth-led movement making sure girls around the world have a voice so they can help influence social change and youth rights. Athleta has always been committed to igniting a community of active, healthy, and confident women and girls who empower each other to realize their limitless potential. We believe…

  • Read more

    Meet Kim, She Helped Design the Empower Bra

    When we met Kim, we were taken aback by her perseverance and positivity. Below she shares her breast cancer story and how she empowered her daughter to think differently about her body and overcoming adversity. She has been an invaluable help to the Athleta bra design team, by wear-testing and providing product and design feedback…

Load more