Author: Team Athleta

  • Read more

    How To Have a Beach Bod by Sarah Herron

    In celebration of our new #SuitUp campaign we asked creative director and founder of SheLift, an organization that empowers young women born with physical differences, Sarah Herron to share how she gets ready to dive into summer. But we could have never predicted how her photos created a deeper conversation on her own story of…

  • Read more

    Meet Maggie Crawford

    Meet professional climber and spring catalog model Maggie Crawford. She was diagnosed with type 1 diabetes at the age of 24 but that didn’t sideline her adventures. Read on to learn how she’s kept an active lifestyle thanks to her support system (and cute dog), and find out how she’s turned her experience into something…

  • Read more

    The Power of Words

    How many times have you called out, “Be careful!” to your children as they were about to do something risky? Or even something not that risky, but just not what you really wanted them to be doing at that particular moment? It’s almost a reflex, right? Probably because we heard our parents say it to…

  • Read more

    REI Partners with Athleta to offer their latest in hike, yoga and swim

    Ever since the beginning, Athleta’s mission has been to inspire a community of healthy, confident, active women and girls to reach their limitless potential. Today, with the intention of creating a new and exciting way to deliver that mission and our product to our customers, we are announcing a partnership with REI to offer an…

  • Read more

    Plan The Perfect Vacation For Your Travel Style

    When you’re traveling to exotic destinations where the possible itineraries are longer than the days you’re vacationing, you can’t be bogged down with a big suitcase and too many outfit options. Vacation-worthy pieces must be versatile so you can do more, and pack less. From Baja to Tulum, we traveled all over Mexico for our…

  • Read more

    5 Ways to Spring Clean Your Body & Soul

    It’s been over three years since the #1 New York Times best-selling book The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing came out, but people around the world are still discovering it, and swearing by the methods author Marie Kondo shares. If you’re not familiar with the book (we recommend…

  • Read more

    5 Must-Haves in Powervita Fabric

    When we debuted our Powervita line a year ago, we knew we had something special. Our design team and merchandising partners had been working for months to create a new-breed yoga fabric. The result was a beyond soft, double-brushed fabric that provided light compression, just-right support, and a fit that hugs your body perfectly. To…

  • Read more

    Innovative Sculptek Fabric: Now Available In 3 Styles

    It’s been almost a year and a half since we debuted our breakthrough Sculptek fiber technology, and since then, Athleta women have scooped up tights, capris, skorts, and bras made with this mid-weight, wicking, breathable fabric. Due to the popularity of the Sculptek stretch technology, we’ve made it into three different styles for every activity…

  • Read more

    Behind the Design: Spring Swim

    Women designing for women makes all the difference when it comes to swimwear. Athleta swim designer, Erin Hartman, spends a lot of time in swimsuits, and says, “My number one pet peeve is bathing suit straps that dig into my shoulders. I always design suits that stay put, but don’t cause any discomfort. But I…

Load more