Here at Athleta, we believe the earth is our playground — and that’s why we’re committed to protecting it for the next generation. Read on to hear directly from our President, Nancy Green, on why sustainability is so important to us, and what exactly we’re doing about it.
One of my favorite hikes in the San Francisco Bay Area Athleta calls home is up Mt. Tamalpais just across the Golden Gate Bridge from the city. Even though it’s a hike I’ve done for years, each time I’m out there I am awe struck by the views of the San Francisco skyline surrounded by the Bay from my vantage point among the Redwood groves.
In addition to being absolutely beautiful, I think this bustling urban hub nestled in natural beauty illustrates the essential connection between commerce and the planet.
It’s something we consider every day at Athleta. We may think about it more than some companies do because Athleta apparel is created for – and by – women who see the earth as their playground and want to protect it. We make pants for hiking trails; swimsuits for surfing waves; tights to salute the sun; and everything in between.
We all live in a world of limited resources. As a leader in the apparel industry we have a responsibility to think about the impact of our choices on our planet.
With this in mind, Athleta is opening 2017 by sharing our commitment to sustainability. You’ll see it in our first catalog of the year as well as a new online destination Athleta.com/sustainability. We want to tell you more about our approach to sustainability – specifically in how we create Athleta product and supporting those who create our product. For example, by increasing the use of recycled fabrics, we are diverting millions of bottles from landfills. We’ve also launched our first Fair Trade certified apparel – through which we pay a premium to predominantly female factory workers, which they collectively and democratically invest in programs like women’s health, transportation and childcare.
These are just a couple of highlights. I hope you’ll spend some time learning more about what we are doing and join us on this journey. We believe one of our biggest roles can be in creating demand for sustainable products – by creating performance and technical lifestyle apparel that looks and feels beautiful and helping customers understand the benefits of sustainability.
Athleta is fortunate to be a growing brand, with that growth comes greater responsibility. We take that responsibility seriously. We also know we can’t do it alone. We hope to be an example; we strive to continually improve; and we embrace the opportunity to partner with others in our industry for the greater good.
You’ll see more from us throughout the year. We want you to feel good about the choices you’re making. It’s our playground – let’s do our best together to have a positive impact.
Learn more about our commitment to sustainability here.