Behind the Scenes of Sculptek
Since its inception, Athleta has been a pioneer in creating performance apparel for active women…
For the past two years, the design, fit and fabric teams worked together to research, develop, and test Athleta’s latest breakthrough: Sculptek. It’s a new fiber technology that molds and adapts to each woman’s shape, delivering a powerful 360-degree stretch.
“Fit is everything for us. If it doesn’t fit, it’s not going to perform for you in the way that it should,” says Jeannette Peters of Athleta’s design team.
When the teams were introduced to Sculptek’s fabric technology they asked themselves how they could use it to help an active woman take her activity to the next level while making her feel great. The answer was using Sculptek to combat tightness and pinch points in activewear during movement. And a good fit means you can go faster, farther, and longer.
Take a look at the video to learn more about how Athleta’s new line helps women feel beautiful, supported, sculpted, and strong.
The Sculptek fabric technology debuts in Athleta’s Fall 2016 Stealth Collection and includes four pieces – a bra, tank, capri, and 7/8 length tight…