Together We Create the Power of She

We’re proud to introduce the Power of She, a movement inviting women and girls to stand together, collaborate, and put an end to undermining. We’re fueled by a core belief:

Alone we are strong, united we thrive. Together we create the Power of She.

Since the beginning, we’ve witnessed the power of women and girls coming together and thriving when they support one another. In sport and on the playground. In the classroom and at the office. As champions for each other, we’re rising the tide.

Screen Shot 2016-04-23 at 9.09.57 AM

This is the day we stand up for standing together.

We strive to lift each other up. To empower each other. To count on each other. When we support each other, we open our hearts and minds to endless possibility.

We step up our game for the women next to us. We’re rallying our squad and crushing our goals. Together, we make one amazing team.

We’re giving each other a hand. A high five. An embrace. When we empower each other, we position our sisterhood for greatness.

We’re exercising our power together. Reaching for the sky. Stretching beyond the limits of what we ever thought possible. Hand in hand, we have everything to gain.

Screen Shot 2016-04-23 at 9.14.12 AM

Are you in?

Pledge Your Support

You might also like

  • Read more

    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected with real customers to see if they wanted to participate in an Athleta tights wear test. Our eager group of eight…

  • Read more

    Meet Laura, Athleta PR & Partnerships Manager

    Laura doesn’t just work at Athleta, she lives and breathes the mission as a PR and Partnerships Manager and instructor at our in-office Fit Studio. She says she loves everything about working at Athleta, especially that “the work that we do is so inspiring and purposeful, that after a long day, I walk out of…

  • Read more

    The Athleta Community is #UpForAnything

    To help prove our new Up For Anything Tight is the right fit for any new adventure, we challenged our community to slip on a pair and show us how they’re up for anything. Avid runners took a leap onto the monkey bars for the first time, inversion-averse ladies went head over heels in handstands,…

Judy Caudill

April 26, 2016 at 5:25 am

I’m in!!!

Lisa Bryan | Downshiftology

April 26, 2016 at 7:46 am

Absolutely!! Love the movement and happy to be a part of it!

Celine Mactaggart

April 26, 2016 at 9:45 am

Amazing and so needed. Let’s all be our best selves to support one another and be role models. Thanks Athleta for doing this! best, Celine

Meghan L

April 26, 2016 at 10:13 am

Deal me in!

Bridgette C

April 26, 2016 at 1:55 pm

Love, love, love this message!

Barbara Kaber

April 27, 2016 at 1:59 pm

Posted on Facebook and also facebook group “Woman For Tri”…. 🙂

Nancy F

May 01, 2016 at 8:12 pm

I urge Athleta to lead by example. I love Athleta fitness apparel, but the last time I walked into one of your stores, I was confronted with display after display filled with XXS clothing. A few size mediums hung hidden at the back. There was literally nothing in the store I could wear. Talk about body-shaming…I won’t ever go back in that store!


May 03, 2016 at 5:32 pm

Love the mantra to live on the healthy side of competition. I am so in and know our squad will be there to lift each other #POWEROFSHE


May 06, 2016 at 7:05 am

Sounds interesting. I’ll keep watching out for posts and comments.


May 09, 2016 at 7:26 am

The concepts and goals are magnificent. However I find that many such sites are focused only on younger, thin women leaving the majority of older heavier women believing that there is no place for them in this moment. While older heavier women (i.e. me) can wear your clothes for working out and relaxation, many times they will not consider it. I know that I can rarely find medium and/or large sizes when I go into the store and have to always ask. Maybe you should look to team up with someone like Weight Watcher or Silver Sneakers to promote this. I think a lot of women would appreciate it.


May 11, 2016 at 3:47 pm

LOVE the new catalog. Especially the new models. Best one ever!!! Way to go Athleta!!!

Leave a Reply