We are so excited to announce the launch of our new girls’ clothing line called “Athleta Girl.” The collection will be available online and in select Athleta stores across the U.S. this summer.
“Sporty is how girls are dressing today. Just like their moms, sisters, aunts and friends, they are living more active lives,” says Athleta President Nancy Green. “We see Athleta Girl as an opportunity to offer her clothes that are comfortable, stylish, high-quality, built to move and will perform for her.”
Designed for girls aged 6 to 14 years, our collection will cover a range of activities and sports, including running, soccer, dance, gymnastics, basketball and swim. We’ll also offer lifestyle pieces that are versatile enough to transition throughout girls’ busy days. You’ll see key styles from our women’s collection, including run shorts, capris and tops, along with new styles designed just for girls.
As a brand, Athleta has been active in empowering both women and girls through fitness since we started in 1998, so a girls’ line just felt like a natural step in the right direction. Elisabeth Charles, Athleta SVP of Marketing, says it best: “Our mission is to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential. Our new girls’ clothing line allows us to encourage healthy, active lifestyles and instill a strong sense of confidence with the next generation of girls.”