Embrace the Yoga Challenge: Instagram Contest

THANK YOU to all who entered the Embrace the Yoga Challenge: Instagram Contest! All of the entries were inspiring, creative and fun!

Click here to see our six lucky winners » http://on.fb.me/Qrw3Tk

? Team Athleta & Satya Jewelry

Fall is a time to embrace change and all the challenges that life brings. That’s why this September we want to help you embrace new challenges on the mat. In honor of National Yoga Month we worked with our very own yoga teacher and designer, Hannah Franco, to highlight a collection of yoga tutorials that will help strengthen and grow your practice.

Plus, to celebrate your commitment, we’ve teamed up with Satya Jewelry to give SIX lucky winners a $200 Athleta Giftcard and an Ariel Necklace by Satya!

How to Enter

Step 1: Roll out your mat and follow the Embrace Yoga tutorials. These tutorials will help you build strength and perfect your form so you can embrace some of the challenging asanas featured in our catalogs. Once you’re ready, put on your favorite Athleta yoga outfit and strike your favorite pose (pun intended) from one of the tutorials!

Step 2: Follow @Athleta and @SatyaJewelry on Instagram

Step 3: Take a photo of you completing one of the poses from the Embrace Yoga tutorials pictured above.

Step 4: Use the #AthletaEmbrace hashtag, mention @Athleta and upload your photo to Instagram.

Step 5 (optional):  Share your #AthletaEmbrace Instagram photo with friends on Twitter, Facebook, your blog, etc. (Our panel of judges might be extra impressed if your entry has a lot of likes and comments.)

One entry per person. Entries must be submitted by 5:00 PM Pacific time on Sunday, September 30th. The Winner will be announced on the Chi Blog on or before October 12th. Read the Official Rules for details »


The winner will be chosen by a team of judges representing Athleta & Satya Jewelry. Judges will select the best entry based on the creativity, originality and quality of the submission.

Prize Details

SIX lucky winners will each receive a $200 Athleta Giftcard plus one Ariel Necklace by Satya Jewelry to remind you to embrace life’s journey and stay true to your authentic self.

Ariel Necklace by Satya Jewelry: With semi-precious stones symbolizing love, strength and protection, this necklace from Satya prepare you for anything life throws your way.

    • Fuchsia Jade has 24Kt gold-plated chain with 24Kt gold-plated mini heart charm
    • Labradorite necklace has sterling silver chain with sterling silver tree of life charm
    • Teal Jade has 24Kt gold-plated chain with 24Kt gold-plated mini hamsa charm

Satya Jewelry is more than just an accessory line; it’s jewelry with meaning. Each and every piece is created to empower and inspire the wearer with sacred symbols and semiprecious stones. A portion of every sale is donated to the Satya Foundation, which has raised over $1 million for children’s charities throughout the world.

Shop Satya Styles on Athleta.com »   |   SatyaJewelry.com »

Embrace the yoga challenge and enter your Instagram submission anytime during the month of September for your chance to win!

? Team Athleta & Satya Jewelry

Christine @ Love, Life, Surf

September 04, 2012 at 7:29 am

Ahhh!!! I love this challenge! I’m hugely addicted to Instagram and love seeing all the photo challenges. I only wish that I saw this a few days ago so that I could have captured my attempt at headstand on a SUP!! Oh well. I’ll have to come up with something better 🙂


September 04, 2012 at 11:31 am

Do the poses have to line up with the calendar, or could you do side plank this week?!

Team Athleta

September 04, 2012 at 1:20 pm

Hi Joanna – You can post yourself completing any of the poses from the Embrace Yoga Tutorials on Instagram at anytime throughout the month of September to enter the contest! You don’t need to align with the calendar. Best of luck and have FUN!


September 05, 2012 at 10:43 am

So fun! you can only submit one photo of one pose though?

Team Athleta

September 05, 2012 at 11:34 am

Hi Lindsay – For the contest we are only accepting one Instagram entry but we do encourage you to try out all of the tutorials and poses! Good luck with the challenge and we look forward to your submission! ~Kelsey


September 06, 2012 at 9:13 am

What a fun contest! Looking forward to seeing the poses!


September 09, 2012 at 9:00 am

This is such an exciting month with splendid challenges! Does Aerial Yoga count towards the poses? We do a gorgeous suspended camel asana in our class.

Team Athleta

September 14, 2012 at 2:52 pm

Hi Rhiannon – We would LOVE to see a suspended camel asana! Thanks for taking the challenge and we look forward to your photo submission. ~Kelsey

Kendra Raymond

September 14, 2012 at 7:56 pm

I uploaded an instagram of a headstand but I’m not sure if it is properly submitted to the contest?? When I upload and share, i mentioned the # and @ but i don’t see my submission )stand up paddlboard head stand in black and red striped athleta swim shorts) in the gallery

Team Athleta

September 17, 2012 at 9:15 am

Hi Kendra – I don’t believe I see your submission but you can double check the feed here on your desktop — http://bit.ly/Rjp9hC. If you don’t see it, I recommend trying to submit the image again through Instagram, making sure that you have mentioned #AthletaEmbrace and @Athleta in the comment field. Hope this helps! ~Kelsey


September 20, 2012 at 9:53 am

Hi Team Athleta, I submitted my pose this morning, Triangle Pose. Do you see it? I checked the link and did not see it yet. Thank you!

Team Athleta

September 20, 2012 at 10:55 am

Hi Christina– I don’t think I see your submission. I recommend trying to submit the image again through Instagram, making sure that you have mentioned #AthletaEmbrace and @Athleta in the comment field. Best of luck! ~Kelsey

Christina Childress

September 20, 2012 at 11:35 am

Kelsey, thank you, I’ve just resubmitted it!

Cat Smith

September 22, 2012 at 7:39 pm

Hello Team A! Step 5 encourages us to share our instagram photo on Facebook. I am actually going to share a written “essay” so’s-to-speak with my picture, on where my newly found yoga inspiration came from, because it is something I have been wanting my facebook friends to learn about me. If I tag Athleta in my Facebook note, will you see it when considering my picture for the contest? I’m not sure how the privacy policy works with Facebook.

Team Athleta

September 23, 2012 at 7:25 am

Cat, what a great idea! If you tag our page in your post we should be able to see it. We look forward to seeing your #embraceathleta pose and reading your story!


Cat Smith

October 01, 2012 at 6:36 pm

Hi Michelle, I tried to tag the Athleta page on my photo/story submission on Facebook but putting “@ Athleta” didn’t work. I mentioned my Facebook name on the Instagram submission (Cat Wright Smith) instead. If it doesn’t work, no worries..my story submission on facebook was very cathartic with many positive responses, regardless of the photo contest…I’m just glad I was able to do both! Thank you!

brandy achesob

October 09, 2012 at 6:15 pm

hello staff at athleta! My favorite online catalog has a page that displays outfits and i love this page it makes shopping so easy. I recently purchased 1300.00 in clothes since we are moving from san diego to crested butte colorado. I tried to use my new customer 15 percent off coupon but was a bit late. due by oct 5th and I tried on the 8th due to lack of funds until now.I am interested in any of your contest and can send you photos or videos on instagram. My 15 yr old dAUGHTER loves you clothes as well. Keep up the great design groop and new ideas for outfit ideas. Please consider me a valuable customer because I know i will conintue shopping with you for years to come. I think your company is doing a great professional job and am very greatful to have found you. Please let me know what I need to do to write in for the contest, there is so much more I would love to purchase.

Brandy Acheson 1 61 529 7183 or 760 691 0199


October 11, 2012 at 2:54 am

I submitted my Instagram side plank photo x 3 weeks ago and it is now missing from your page even after following the above link to verify. Do I need to re-submit or can you see it on your end?
Thanks for your help,


Team Athleta

October 11, 2012 at 9:45 am

Hi Brandy – Our Embrace the Yoga Challenge Instagram Contest ended on September 30th, 2012 and we are no longer accepting entries to win. Thanks for the being such a loyal Athleta customer and best of luck with you move! ~Kelsey

Team Athleta

October 11, 2012 at 12:00 pm

Hi 3danirae3 – I don’t believe I see your Instagram post which would show up as long as you included #athletaembrace. Unfortunately the contest closed on September 30th, 2012. I apologize for any confusion! ~Kelsey


October 11, 2012 at 5:32 pm

Hi Kelsey, I guess there must have been a glitch that removed my post. Both #athletaembrace and @athleta were included. I was one of the first to post my pic and even had Athleta and fellow yogis from the contest “like” my post. Very unfortunate. 🙁
Thanks anyway

Team Athleta

October 12, 2012 at 5:54 am

Hi Danelle,

I checked into this further and found that the reason your submission doesn’t show up is because your images are set to private. If you want to participate in the future, you’ll need to change that setting. I hope this helps clarify.



October 12, 2012 at 7:36 am

Thank you Michelle,
I had to change that this past week as I was getting inundated with spam. Thank you for replying.

Luci Berardi

October 13, 2012 at 5:34 am

Dear Athleta,

I entered your instgram contest and was interested if you selected the winners. How might I find out if I was among the winners?

Thank You

Team Athleta

October 13, 2012 at 7:39 am

Hi Luci,

Thanks for participating — we loved all the entries! The winners have all been notified. You can scroll to the top of the blog for a link to our Facebook page where we shared all the winning photos.



October 14, 2012 at 6:30 am

Hi Michelle,

I am curious to know if my entry was received or if I did something on my end to not be considered. (This was the first time I used the Instagram app- so I this is helpful for future use). Why I ask this is because the tutorial of the side plank is demonstrating a complete extension with a toe bind- different from the winner’s pose.

Thanks for your time.

Team Athleta

October 15, 2012 at 9:29 am

Hi Luci – Thank you for participating in the Instagram Contest, we did receive your beautiful side plank pose in front of the aspen trees! Here is a link where you can browse all of the entries on your desktop computer (http://bit.ly/Rjp9hC). Our judges took several factors into consideration when choosing the final winners and appreciate everyone who took on the yoga challenge and submitted to the contest. ~Kelsey

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