Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Fitness Girls

    Sculpt with SISSFiT: 16-Minute Arms

    Meet Lauren and Kelly from SISSFiT — sisters devoted to inspiring and educating women to look and feel their best. We’ve partnered with these fabulous ladies to bring you quick, efficient, and effective workouts.…

    May 27, 2017
  • Fitness

    The Sweat Life’s 5 Fitness Commandments

    Meet Aly Teich, a health & wellness guru from The Sweat Life. You might have noticed her in our Summer catalog. Today on the blog, she shares 5 rules to live by for keeping…

    May 25, 2017
  • The Power Of She

    Behind the Scenes in Belize: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Belize: KK Clark is an Olympic Water Polo Gold Medalist, Lauren Young is a Sports Broadcaster for the Big Ten Network, and Chelsea Yamase…

    May 20, 2017
  • The Power Of She

    Behind the Scenes in Hawaii: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Hawaii: Britt Loren is a fitness model, Chantae McMilan is an Olympian Heptathlete, Bailey Nagy is professional surfer, and Meagan Martin is a Ninja Warrior.  …

    May 20, 2017
  • The Power Of She

    Loving Myself After Kids

    Meet Jesse Coulter from Austin, Texas. She lives with her husband and three children, and shares her experience loving herself after having kids. Over the past 4 years I’ve carried and birthed three children.…

    May 12, 2017
  • Style

    Mother’s Day Gift Guide 2017

    Mother’s Day is just around the corner (Sunday, May 14) so we’ve compiled a list of items under $100 that will be sure to put a smile on her face. Celebrate every type of…

    May 8, 2017
  • Wellness

    4 Healthy Salad Dressings by The Tasty K

    On the blog, we’re sharing 4 healthy & nourishing salad dressing recipes from our friend The Tasty K. Think easy to make, plant-based, refined sugar-free, and oil-free.  Let’s be honest, not everyone enjoys raw salads.…

    April 30, 2017
  • Fitness

    Sculpt with SISSFiT: 8-Minute Abs

    Meet Lauren and Kelly from SISSFiT — sisters devoted to inspiring and educating women to look and feel their best. We’ve partnered with these fabulous ladies to bring you quick, efficient, and effective workouts. If…

    April 28, 2017
  • Style

    The New Tri-ssential Collection

    We caught up with Athleta swim designer and competitive swimmer Erin Hartman, who shares the inspiration behind her designs for the new Tri-ssential Collection. What was the inspiration behind your designs? The Tri-ssential Collection…

    April 20, 2017