Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • The Power Of She

    Going Beyond Mom

    Born out of her popular website Beyond Mom, Athleta Ambassador Randi Zinn has written a new book for mothers looking to jump-start their business ideas by finding a connection from within. Below, she talks…

    September 20, 2017
  • The Power Of She

    The Power of She on Fire in Iceland

    Athleta Brand Ambassador and MOJO Active Adventures Founder Molly Mathis recently lead 16 women on a 7-day trek through Iceland. She took our cold-weather Rock Springs Jacket with her to stay warm and cozy…

    September 14, 2017
  • Girls

    Simple Ways To Get Kids To Be More Active

    Rachael Jezierski, Ph.D. is an athlete, mom, and writer. As a health and fitness writer she seeks to “motivate people to lead healthier, more meaningful, active lives.” Below, she talks about the importance of…

    September 7, 2017
  • The Power Of She

    The Power of the Collective

    Here at Athleta, we understand how you live. You go from bike commute to morning meeting. Yoga class to lunch date. Climbing gym to grocery store. Squeezing the most out of life calls for…

    September 1, 2017
  • Style

    Wear Everywhere: Street Tights

    Our love for Street Tights is undeniable. We’re wearing them everywhere. From more casual to pulled together, these styles go seamlessly from workout, to work, to errands, to dinner party. We teamed up with…

    August 31, 2017
  • Style

    Fast Forward to Fall: New Arrivals 2017

    New fall arrivals are here, and we’re already looking forward to crisp weather. Scroll through the images below to shop, and read on to learn why these products are our faves. Run, Gym & Training…

    August 30, 2017
  • The Power Of She

    5 Rituals for a Healthy Self-Image

    Athleta Ambassador Sarah Ezrin’s healthy self-image journey has taken her through peaks and valleys. Below, she shares how she transformed from an insecure calorie counter to a confident motivator, writer, yoga teacher, and teacher…

    August 19, 2017
  • Wellness

    How Your Body Benefits from Mindfulness

    As women, we fulfill many roles throughout our every day. Friend, wife, daughter, student, mother, professional, etc. To say our to-do lists are full would be a massive understatement. It can be overwhelming trying…

    August 8, 2017