Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • The Power Of She

    The Fair Trade Difference

    Most of the people who make Athleta clothes are women. Which is kind of fitting (pardon the pun) when you think about it. It’s also what drove us, back in January, to partner with…

    October 16, 2017
  • Wellness

    Healthy Portable Hiking Snacks

    The crunch of leaves under your boots and cool temps make fall one of the best times to go hiking. Make sure you’ve packed the right fuel with 5 healthy portable snacks suggested by…

    October 14, 2017
  • Girls

    Athleta Celebrates Day of the Girl

    Day of the Girl is a youth-led movement making sure girls around the world have a voice so they can help influence social change and youth rights. Athleta has always been committed to igniting…

    October 10, 2017
  • Fitness

    5 Best Ab Exercises by The Live Fit Girls

    Deanna is the self-proclaimed “sweat loving blogger” behind The Live Fit Girls. She launched the food and fitness blog in 2014 and it quickly became a community of strong, supportive women encouraging each other…

    October 8, 2017
  • Style

    Push Your Limits with Performance Tights

    Nothing can hold you back when you’re stretching for that Handstand Scorpion pose or sprinting to shave 20 seconds off your best mile time when you’re wearing our Performance Tights. We teamed up with…

    September 30, 2017
  • The Power Of She

    Meet the Designers: Empower Bra

    Many of Athleta’s products are shaped from customer requests and feedback, but when we heard women were turning to Athleta’s sports bras after undergoing a mastectomy, we heeded the call to create a bra…

    September 30, 2017
  • The Power Of She

    How To Embrace Life’s Messiness

    Athleta Ambassador Jane Bahneman, MS has taught yoga for nearly two decades. She says she’s drawn to the yoga mat because “It is like a little self-investigative research every time I take a deep…

    September 29, 2017
  • Girls

    Mom & Me Matching Tights

    Mom’s love to wear tights for everything they do, so we made them for girls too!  See how a few of our favorite bloggers styled their looks to match their little Athleta Girls below.…

    September 28, 2017
  • The Power Of She

    Meet Athleta Ambassador: Tatiana Hoover

    Athleta Ambassador Tatiana Hoover co-founded fitness and nutrition movement Liftologie to show women how strong and capable they are through weight training. Below, she talks about running a company while raising three kids, and…

    September 25, 2017