Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • The Power Of She

    Behind the Scenes in Hawaii: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Hawaii: Britt Loren is a fitness model, Chantae McMilan is an Olympian Heptathlete, Bailey Nagy is professional surfer, and Meagan Martin is a Ninja Warrior.  …

    May 20, 2017
  • The Power Of She

    Behind the Scenes in Belize: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Belize: KK Clark is an Olympic Water Polo Gold Medalist, Lauren Young is a Sports Broadcaster for the Big Ten Network, and Chelsea Yamase…

    May 20, 2017
  • The Power Of She

    Loving Myself After Kids

    Meet Jesse Coulter from Austin, Texas. She lives with her husband and three children, and shares her experience loving herself after having kids. Over the past 4 years I’ve carried and birthed three children.…

    May 12, 2017
  • Style

    Mother’s Day Gift Guide 2017

    Mother’s Day is just around the corner (Sunday, May 14) so we’ve compiled a list of items under $100 that will be sure to put a smile on her face. Celebrate every type of…

    May 8, 2017
  • Wellness

    4 Healthy Salad Dressings by The Tasty K

    On the blog, we’re sharing 4 healthy & nourishing salad dressing recipes from our friend The Tasty K. Think easy to make, plant-based, refined sugar-free, and oil-free.  Let’s be honest, not everyone enjoys raw salads.…

    April 30, 2017
  • Fitness

    Sculpt with SISSFiT: 8-Minute Abs

    Meet Lauren and Kelly from SISSFiT — sisters devoted to inspiring and educating women to look and feel their best. We’ve partnered with these fabulous ladies to bring you quick, efficient, and effective workouts. If…

    April 28, 2017
  • Style

    The New Tri-ssential Collection

    We caught up with Athleta swim designer and competitive swimmer Erin Hartman, who shares the inspiration behind her designs for the new Tri-ssential Collection. What was the inspiration behind your designs? The Tri-ssential Collection…

    April 20, 2017
  • Wellness

    Greek Salad Stuffed Avocado Recipe

    Greek Salad Stuffed Avocados with fresh veggies and a choice of chicken or chickpeas make the perfect springtime lunch! Stacie Hassing, Registered Dietician from The Real Food Dietitians shares the recipe below. Spring is…

    April 20, 2017
  • Style

    3 Eco-Friendly Fashion Looks

    Looking for the perfect Earth Day ensemble? We’ve teamed up with Libby Vilner from Life With Libby (a blog dedicated to all things organic and non-toxic) to style three of her favorite stylish and sustainable looks. Wouldn’t…

    April 19, 2017