Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Fitness

    Make Your Workouts Epic in 2018

    Why, Hello 2018! It’s a new year, and that means it’s time to seek out the most epic workouts and sweat even more. From workouts that have you swinging from bar to bar, to…

    January 15, 2018
  • Fitness

    5 Ways to Be Up For Anything

    When faced with a new task, ask, or challenge, often, the first thought that pops into your mind is “I can’t!” or “How am I ever going to do this?” To celebrate our new…

    January 12, 2018
  • Style

    New! Up For Anything Tight

    From balancing on a slackline to dangling upside down during aerial aerobics, to truly be up for anything, you have to have a clear mind, the right attitude, and gear that lets you tackle…

    January 3, 2018
  • The Power Of She

    We’re Up For Anything, Are You?

    With Sculptek Light fabric, a no-flip waistband, and four pockets, we knew our Up For Anything Tight could stand strong for different kinds of workouts, so we set out to test it. We connected…

    January 2, 2018
  • The Power Of She

    The Power of Gratitude

    During our winter photo shoot, we asked our models to share what’s bringing them extra joy this season. From healthy treats to women who demonstrate the Power of She see what these women are…

    December 22, 2017
  • The Power Of She

    A Community of Gratitude

    The end of the year, and especially the holiday season, is a powerful time to reflect on the last 365 days. There’s just so much to recognize and be thankful for. More often than…

    December 13, 2017
  • Style

    Last Minute Gifts Under $50, $100, $200

    The season of gifting is here! If you’re not ready, don’t worry. There’s still time to show the women in your life why you’re #GratefulFor them with the perfect present. From winter-worthy wraps to…

    December 9, 2017
  • Wellness

    How To Stay Zen Through the Holidays

    The Holiday season is one of joy, celebrating with loved ones, giving, and cheer. But they can also be stressful. Read on to hear from Suze Yalof Schwartz, CEO and Founder of Unplug Meditation, on…

    December 3, 2017
  • Style

    Athleta Holiday Gift Guide

    The holidays are a time to remind the people we love just how much they motivate and inspire us. The right gift lets someone know why you’re thankful for their unique qualities. Shop gifts…

    December 2, 2017