Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Girls

    How to Teach Your Child Gratitude

    When Erin Bried and her then 5-year-old daughter went looking for a cool magazine to read together and couldn’t find one they loved, they decided to make their own. Kazoo is a quarterly print…

    November 21, 2017
  • Wellness

    How To Stay Healthy This Time Of Year

    It seems like indulgent temptations are everywhere you look during the holiday season. Vani Hari, a New York Times bestselling author and creator of FoodBabe.com knows just the feeling. She’s built her career teaching…

    November 15, 2017
  • The Power Of She

    Gift Gratitude This Holiday Season

    ‘Tis the season for gifting gratitude. Our #GratefulFor campaign is all about spreading positivity and cheer. That’s why we’re partnering with Pixinote—an app that lets you send a snail mail card and photo to…

    November 8, 2017
  • Girls

    5 Ways to Encourage Inclusiveness to Young Girls

    Marisa LaValette, the founder of Happy Hungry Journey, promotes an inclusive environment in her yoga and cooking retreats for women and girls of all ages. She is well-equipped to cultivate connections within a group,…

    November 5, 2017
  • Wellness

    Redefining Healthy

    Kristina Saffran is the co-founder of Project HEAL, an organization that helps those struggling with eating disorders get the treatment they need, regardless of health insurance. Below, she talks about her own battle with anorexia…

    November 3, 2017
  • Girls

    Trying New Things

    Emily-Jean Drevno is the creator and founder of Your Mindful Child, a foundation whose mission is “to positively change the lives of children and their families by illuminating the greatness that exists within them.”…

    November 1, 2017
  • Style

    Behind the Design: High Traverse Tight

    Get ready for bulk-free cold weather workouts. The High Traverse Tights are here. We caught up with Jeanette Peters from our design team to learn more about the process of creating this perfect winter…

    October 30, 2017
  • Style

    Deliberate Design: 5 Must-Have Winter Products

    Athleta’s apparel designers spend countless hours researching fabrics, working with wear testers, and prototyping ideas to perfect the pieces in our collections. It’s what we call Deliberate Design, or apparel with a purpose. The…

    October 27, 2017