Igniting a community of active, healthy, confident women and girls who empower each other to realize their limitless potential

  • Fitness Yoga

    How to Overcome Your Fear of Yoga Inversions

    Have you always wanted to try an inversion but have been too afraid? Mel Torres from Headstands & Heels teaches how to overcome these fears in a safe way. One thing I guarantee is once you find comfort…

    June 22, 2017
  • The Power Of She

    Athleta Ambassadors Celebrate Yoga Day

    Happy International Yoga Day! Today on the blog, see how our Athleta Ambassadors are celebrating and what yoga means to them across the country. “Yoga has taught me that no mountain is too high…

    June 20, 2017
  • Fitness Sculpt with SISSFiT

    Sculpt with SISSFiT: Lower Body

    Lauren and Kelly from SISSFiT are you bringing you another quick, efficient, and effective workout. These amazing sisters are devoted to inspiring and educating women to look and feel their best. First, they taught us how…

    June 17, 2017
  • Style

    The Trekkie Pant Goes to Costa Rica

    We caught up with Candy and Crystal from Travel Pockets, two sisters traveling the world in style. Below they share their experience in Costa Rica and what it was like wearing our bestselling Trekkie…

    June 15, 2017
  • Fitness

    Yoga Twinning on Best Friend’s Day

    To celebrate National Best Friend’s Day (6/8) we caught up with Emily and Georgia, aka KC Yoga Twins, from Kansas City, Missouri. These ladies met in yoga class one year ago and have been…

    June 7, 2017
  • Fitness

    The Sweat Life’s 5 Fitness Commandments

    Meet Aly Teich, a health & wellness guru from The Sweat Life. You might have noticed her in our Summer catalog. Today on the blog, she shares 5 rules to live by for keeping…

    May 25, 2017
  • The Power Of She

    Behind the Scenes in Belize: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Belize: KK Clark is an Olympic Water Polo Gold Medalist, Lauren Young is a Sports Broadcaster for the Big Ten Network, and Chelsea Yamase…

    May 20, 2017
  • The Power Of She

    Behind the Scenes in Hawaii: Summer 2017

    Meet some of the talent behind the Athleta Summer 2017 Photoshoot in Hawaii: Britt Loren is a fitness model, Chantae McMilan is an Olympian Heptathlete, Bailey Nagy is professional surfer, and Meagan Martin is a Ninja Warrior.  …

    May 20, 2017
  • The Power Of She

    Loving Myself After Kids

    Meet Jesse Coulter from Austin, Texas. She lives with her husband and three children, and shares her experience loving herself after having kids. Over the past 4 years I’ve carried and birthed three children.…

    May 12, 2017